Mobile Data Usage in Pakistan Grows 600% During 2014

Cellular data consumption — after the auction of 3G/4G spectrum — is witnessing an exponential growth in Pakistan, revealed Dr. Ismail Shah, Chairman PTA, during his keynotes at recently held road-show organized by Nokia Networks.

Dr. Ismail Shah revealed that Pakistani mobile phone users consumed a total of 6,840 tera-bytes (TBs) of data during December 2014, up from just 1,243 tera-bytes (TBs) during January 2014 showing almost 600% growth in data usage.

Dr. Shah said that real growth, as one would expect, started after the auction of 3G/4G auction, however, the steep upward curve is beyond industry’s expectation.


Interestingly, one third of total mobile data is still consumed by 2G users, showing that Pakistani market poses huge potential for 3G and 4G operators in the country.

Currently only a handful of Pakistani cities are covered by 3G operators and a huge rural market is still untapped. Not to be mentioned, this rural market is going to use 3G as its primary source of high-speed internet (as fixed broadband is usually not available to them) and thus offering further growth opportunities in data consumption.

We already know that share of data revenues reached 25% of total revenues of mobile phone operators with-in first year of 3G/4G launch in the country, these new figures only prove that Pakistan — with its over 200 million population — is going to offer serious return on investment for those who will get in the ecosystem early.

Tech and telecom reporter with over 15 years of experience, he works as founder of ProPakistani.PK

  • Extraordinary rise.Progress is beyond imagination.Data revenue will raise to 40% of total cellular revenue within six months.Well done 3G/4G cellular operators.

  • so on monthly basis we are only consuming 4TB? that’s low should be lot more ..pakistan has the potential market to be the first country where mobile data is consumed more than broadband cos they all suck and are too expensive ..maybe corporations need wired internet them because they are stable but think about wireless enterprise internet services, if mobile companies can work out to provide stable and constant franster rate there is a market for that ..ptcl is dead if that happens

  • People of Pakistan wants bulk of data to fulfill their internet needs all due to poor infrastructure of one and only landline in the country.

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