Daraz to Organize Pakistan’s First Shoppable Online Fashion Show

Imagine watching a fashion show, online, far away from the physical event. A model comes on the runway, you love the look and you want it – you click on it and add it to your cart, without pausing the stream – the next thing you know, it’s at your front door, just a few hours after appearing on the runway.

That may sound futuristic and unbelievable to many, but just about right to Daraz.pk, who, along with Bank Alfalah, Pantene, Bata, Insignia and MasterCard, is making this beautiful dream a reality with the Bank Alfalah – Daraz Fashion Week.

Fashion weeks have always been a part of fashion history, accessible by magazine editors, socialites and the in-crowd, and an alien concept to the masses. However, Daraz.pk has paved its way into the dynamic fashion industry, bridging the gap between high-fashion and the everyday consumers with the Bank Alfalah – Daraz Fashion Week – Pakistan’s first-ever shoppable fashion show, gathering the top fashion designers to launch exclusive collections on the leading ecommerce platform at incredible price points that are much lower than the normal prices.


Daraz.pk’s webpage for the fashion week has been streamlined in a way that the shopping experience becomes effortless for the customer, making it a classic example of social entertainment and retail being rolled into one glamorous event.

Aspirational designers, namely Feeha Jamshed, Deepak Perwani, Tena Durrani, Zara Shahjahan, Amir Adnan, Jeem by Bank Alfalah Rising Talent Hamza Bokhari and leading retail store Generation, have been excited to hop on the digital era and build a connection with the masses with the help of online retail events and other innovative initiatives by Daraz.pk.


Speaking on the occasion, Jonathan Doerr, Co-CEO Daraz says, “With the Bank Alfalah – Daraz Fashion Week, we are upping the ante for fashion shows in the country. We’ll be the first ones in Pakistan to take collections from the best designers in the country to the masses at prices they’ll love.”

“We will not only make the show an engaging cinematic experience but also a never-experienced-before retail treat where people can immediately buy what they see on the ramp, which is absolutely incredible,” he adds.

The collections, which will be available to all of Pakistan starting 20 April to 24 April at www.daraz.pk/fashion-show, will prove to be a game-changer for the fashion industry by not only providing the fashion fraternity an online platform to grow but also with its endeavour to promote accessibility.

With the Bank Alfalah – Daraz Fashion Week, a woman sitting in Multan will now have access to the same fashion trends as a woman sitting in Karachi.

  • Ltd feature videos

    Watch more at LTD