Google’s Modular ARA: A Truly Customizeable Phone

Imagine a Lego-like phone that can be put together and when required, and separated with ease as well. Google’s modular phone codenamed Project ARA is the same concept put into reality.

The project started under Motorola when it was owned by Google. It was later moved to Google’s ATAP (Advanced Technology and Projects) group, which works on innovative ideas. These ideas graduate to the next level, i.e. finished products. A Project ARA prototype was showcased at the recent Google I/O 2016 event.

The Vision for ARA

Originally, Project ARA aimed to let users build their own phone as if building their own customized desktop PC, with users selecting all parts themselves. Had the original experiment been a success, ARA could have been the last phone anyone needed since it would have been upgradeable. Users could have simply replaced a part as soon as it got obsolete. Project Ara’s lead engineer Rafa Camargo said, “We want to create a hardware ecosystem on the scale of the software app ecosystem.”

project ara phone

Google’s endoskeleton was meant to be the backbone of the modular project. It was supposed to replicate the motherboard of a PC. But as the project progressed, the team modified its design and now the core components like the processor are built-in and cant be swapped out.

“When we did our user studies, what we found is that most users don’t care about modularizing the core functions,” Camargo explained. “They expect them all to be there, to always work, and to be consistent.”

However, ARA phone allows the rest of the components to be swapped out in order to enhance and vary a phone’s performance according to the user’s requirements.

What Will the Modular ARA Phone Bring:

The Project Ara Developer edition will start shipping this fall. Initially, it will come with four modules: a speaker, a camera, an E-Ink display (like the one you’d find on an Amazon Kindle e-reader) and an expandable memory module.

The modules include:

  • A small e-Ink display that lets you see widget-style information on the back of your phone.
  • Harman Audio module that acts like a dedicated speaker, satisfying your need for better audio quality.
  • The modular battery section that allows you to take out the second battery without turning off your phone.
  • Camera module. When you say the magic words, “Okay Google, eject the camera”, the camera module ejects itself courtesy of the personalized voice recognition.

Google promises to make the phone more sleek and develop more modules that can be swapped. The applications and advantages of this modular technology are endless. A wireless car key module and a glucometer module that comes in handy if you are a diabetic are some examples that show how personalized an ARA phone can be.

So if you want your phone to be truly customizable, then just wait for consumer version of the ARA phone. It is expected to hit the market early next year.


  • Zawyar Ur Rehman

    Man, the modular RAM and cpu were the most exciting part for me :(

    • Furqan

      It would be crazily difficult + they won’t have much room left for different accessories.

      • Zawyar Ur Rehman

        Isn’t google all about crazily difficult or “moonshot “(as they like to call them) projects?

        • Furqan

          Yes Google is about that but consider the factor that they can’t make much room out of a 5 or 6 incher. If they just sold a mobile motherboard in which you can swap every part. People won’t buy a new phone every year which is how smartphone industries make money right now. No smartphone manufacturer would make modules for them.

          P.S. 95% of the users don’t even care much about the swappable ram or SoC. They just want swappable cameras and batteries and flash storage. (Most of them)

          • Zawyar Ur Rehman

            Agreed.
            And also, i’ve been pondering over this a bit and come to the conclusion that the SoC is STILL quite a replaceable part.
            Every time a new SoC rolls out, all people would need to do will be to buy a new endo-skeleton instead of a full-fledged new phone! (Unless they change the ports that is)
            And all other “speciality” parts like audio system, camera, batteries would remain the same ;) bang-for-the-buck is still guaranteed. :D

  • Yasir Mahmood

    Crazily HotSwapable

  • Naeem Ullah

    Really cool features