Season 9 of Coke Studio will be remembered by fans for all time to come, as Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season.
In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai.
With the duo of Bilal Maqsood & Faisal Kapadia of Strings as Executive Producers, the Season will bring together multiple music directors, delivering music of different genres will bring forth the talent of some of the most accomplished and major names of the industry including Noori, Shani Arshad, Jaffer Zaidi, Shiraz Uppal, Faakhir Mehmood and Shuja Haider.
Although Amjad Sabri did not feature in previous seasons of Coke Studio, Tajdar e Haram was performed in Season 8 last year by Atif Aslam, as a tribute to the original performers, Ghulam Farid Sabri and Maqbool Ahmed Sabri.
Amjad Sabri had also helped Coke Studio on this rendition. The rendition gained worldwide fame with over 33 million views on digital media.
Speaking about his kalaam during the recording in May, the late Amjad Sabri had stated, “About 40 years ago, my father and Nusrat Fateh Ali Khan read this kalaam at a dargah in Karachi and 40 years later, Rahat and I are reading it again (on Coke Studio Season 9).”
“Coke Studio is the ultimate manifestation of Coca-Cola’s music strategy and Season 9 will further strengthen Coca-Cola’s cultural leadership, celebrating diversity while bridging barriers relevant to the youth of today,” stated Rizwan U. Khan, General Manager of Coca-Cola Pakistan, and added, “It is very distressing that Amjad Sabri himself will not be with all of us to see Season 9 go on air in August. His death is a huge national loss.”
The vast talent on the music direction and production side will be matched in Season 9 by a dazzling array of artists, many of whom have performed in previous Coke Studio seasons, as well as several upcoming and talented singers performing for the first time in Coke Studio.
While national icons who have performed previously include the likes of Abida Parveen, Rahat Fateh Ali Khan, Sanam Marvi, Umair Jaswal, QB, Saieen Zahoor, Ali Azmat, Noori, Zeb Bangash, Faakhir and Meesha Shafi to name a few, the new artists include Shilpa Rao, Mehwish Hayat, Momina Mustehsan, Natasha Khan, Ali Khan, Rizwan Butt, Basit, Rachel Viccaji, Nirmal Roy and of course the maestro of qawwali, Amjad Sabri.
The unrivaled success of Coke Studio over the years in connecting deeply and emotionally with the people and especially the youth, is evident from its immense digital footprint with 6.3 million fans on Facebook, more than 170 million YouTube views and 7.5 million plus audio streams.
It is viewed by fans in some 150 countries and has been exported to 20 countries.
In Pakistan it has proved to be a unique platform for high profile projection of everyone associated with the music industry, including singers, back up vocalists, composers, producers, musicians and technical persons of every possible specialty, without whose invaluable contribution no Season could have been produced.
Rachel Viccaji is not new in coke studio. She already has performed in season 5.
Amjad Sabri Shaheed will always be remembered in his beautiful Kalaams. :(
PM Nawaz Sharif was in great distress over Mr Amjad Sabri death he announced to give Rs 10 million to family plus government will bear all future expenses of Mr Amjad Sabri Childern.PM Nawaz Sharif is leading nation from front.Pmln work for welfare of people is expemplary.
Brother! How would u say it as”welfare of people” if someone lost his life in brutal killing then PM grant millions to the heirs after his death. It mean everyone must be killed like this, then PM will grant millions to everyone’s heirs to ensure every citizen’s welfare. PM job is to ensure peace so that such incidents do not occure. This is the real welfare.
PM is not going to give everyone a few million rupees. This case got media attention and PM just know how to get personal image (through media coverage) out of it.
lol :D I agree…..
PM Nawaz Shareef Of LONDON? or PAKISTAN?
beech ka ;p