well.pk — an ecommerce store from Pakistan — has raised close to $ 1 million in seed funding, reported Tech in Asia. While valuation figures weren’t disclosed, TIA said that deal is lead by Mr. Nadeem hussain and Noor Abid,
Well.pk, that started off as a specialized online store for fitness supplements, vitamins and herbal products, has now expanded into usual categories of lifestyle and electronics.
It currently hosts some 4,000 products in variety of possible categories in various vectors.
Well.pk claims to have an in-house team of qualified nutritionists and pharmacists that help guide customers and provide feedback on queries.
Moreover, unlike majority of Pakistani online stores, well.pk maintains its own inventory and in-house manages the entire cycle of an online sale.
Well.pk plans to use some of the cash to strengthen the technology aspect of the store as well as streamline operations and customer support.