Social Initiatives and Ufone Go Hand in Hand

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We see a lot of inhumanity around us day in and day out. We feel hopeless and we feel that nothing ever changes.

But every now or then, we are reminded that good people exist and they do a lot of good work to ensure that the less unfortunate people get their daily bread, comfort and happiness.

The Power and Appeal of the Mass Media

The media is the most powerful tool in recent times. It is single-handedly responsible for shaping our perceptions, and informing us about the going-ons in the country and the world.

Like any tool, the media can be used for the bad and for the good.

We usually see the bad, and that in turn makes us feel that the world is a miserable place with rampant selfishness and self-interest.

But we couldn’t be more wrong. Behind every Abdul Sattar Edhi, there are countless other selfless individuals who are inspired by humanitarianism and the need to serve the poor and the unfortunate.

We don’t hear about them. And it was time someone changed that.

Ufone Steps In

Ufone, one of Pakistan’s cellular services company, came up with a program to use the media’s power for good. It decided to highlight 3 not-for-profit initiatives that can have a significant effect on the unfortunate segments of Pakistani society.

Humanitarian organizations seldom use the power of media to advertise themselves, mostly sticking to the odd Facebook post or two. They are more concerned with serving the people with the limited donations they get.

This is where Ufone decided to step in. They decided to cover the media promotion costs of third party social initiatives, paying millions of rupees for airtime, advertising space, newspaper ads and more in ensuring that deserving social initiatives got the publicity.

We take a look at the stories of 3 such social initiatives that Ufone has covered.

Khana Ghar

Parveen Saeed, from Surjani Town, is no stranger to the trials and travails of people who come from poor backgrounds. In 2002, she was shocked to hear news of an incident where a mother killed her children, because she couldn’t afford food for them.

That incident made Ms. Saeed think. She thought that food shortage wasn’t the issue as much as judicious distribution of food was. So much food was being wasted in the city, food that could’ve helped poor people instead.

This led her to start Khana Ghar, a small dhaba in Khuda Ki Basti in Karachi.

Khana Ghar’s mission is simple. To provide full meals to anyone for just 3 rupees per meal.

If you want to feed the poor, consider donating to Khana Ghar this Eid. Since 2002, Parveen Saeed was able to open another branch of Khana Ghar in Korangi at February 2009, doubling the number of people her organization can feed. Your donations can help her reach more destinations.

For those wanting to contribute, Khana Ghar bank details are as follows:

  • Allied Bank
  • Account Name: Khana Ghar
  • Account number: 01-200-4891-8
  • Branch code: 0160
  • Swift Code: ABPAPKKA
  • IBAN: PK57ABPA0001600120048918
  • You can also reach Parveen Saeed at +923009212136


2 medical students from Peshawar decided that they can help the poor in their own way. They decided to take a pre-existing idea for clothes donation.

But there had to be a better way than going door to door and disturbing people. And in a way that makes people encouraged to donate their clothes for the poor.

Omar Nasim and Daniyal decided to set up hangers on the wall opposite Hayatabad Colony in Peshawar. This also made their initiative more social media-friendly.

You can donate clothes at their Wall of Kindness aka Dewar-e-Meherbani if you’re passing by the Hayatabad road one of these days.

Operation Eid Child

There’s really nothing that compares to seeing the look of happiness on a child’s face as they unwrap a gift.

Couldn’t it be good if Pakistani children, especially those from poor backgrounds, could avail that same sense of wonder?

This was the idea that compelled Islamabad-based Sharmine Aziz to do something about poor kids who have never known such a feeling.

Operation Eid Child is the realization of that idea. Sharmine and a bunch of other volunteers from other cities, send out gift boxes for kids from impoverished backgrounds.

Looking to send out your very own gift box for the needy and the poor kids? You can consult their handy guide to make your own gift box here. You can drop off your gift boxes at the destinations here.

Samir is the Head of Entertainment at Lens by ProPakistani. You can reach out to him at samir.ya...

  • After all these things what matter the most is Call and 3G quality in Which Ufone is more than Pathetic. Ufone is a Lost Horse

  • with just 5mhz 3g spectrum and no further investments in pipeline I wonder ufone is still alive….

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