Google Holds its First Session for Publishers at IBA

The Google team from Singapore visited IBA Karachi and held an informative session called ‘Google for Publishers’ and discussed their monetization products, AdSense and AdMob.

The session took place at the G & T Auditorium, IBA main campus. The large audience comprised of students, writers, bloggers, web developers/designers and app developers.

The speakers from Google were two young Pakistanis, Mr. Waqas Burney, Manager (Web) and Mr. Ahmed Nawaz, Manager (Apps) who have been working for the South Asia region, Google Singapore for over a year.

Initiating the tech-talk, Mr. Burney informed the audience that the users, advertisers and publishers can easily use AdSense which lets publishers earn money by showing ads on their websites and video. He said that content creators can earn anything from 100 to 50,000 dollars per month.

A through Introduction to the two monetization products. Google AdSense & Google AdMob, followed. Google said that it has over 2,000,000 plus members on AdSense and 1,000,000 plus members on AdWords’.

In 2015, Google paid 10 billion in total to adsense users.

Basically AdSense connects advertisers to users so that users can make money. Leading organizations like Dawn and Jang are working with Google in this domain. Placing of advertisements on various web content is how bloggers and publishers earn good money. The more traffic on your site, the more revenue you can earn. One must first concentrate on generating traffic to your website and then think about monetizing it. Useful tips on making the most out of AdSense were shared by Mr. Burney.

Some heartwarming case studies in form of videos were also shared with the audience to show the impact AdSense has made in the lives of ordinary people by empowering them financially.

Google AdMob was introduced by Mr. Ahmed. He shed light on what makes a great app and what do users require in an app. More user friendly and functional apps are usually more popular, he said. Apps like Angry Bird, MuslimPro and Uber are popular for that very reason.

Dr. Shakeel Khoja, Faculty Computer Science said that the tech-talk was a promising initiative of its kind and he hoped that Google will hold such informative sessions for the Pakistani youth in the future, he thanked the Google team profusely with mementos from IBA Karachi.

Google will go in several other universities in Lahore and Karachi during next few days.

Below is the schedule of Tech Talks by Google in various universities:

  • Wed. 31st August, 2016
    NED University of Engineering & Technology (NED)
    Karachi
  • Thu. 01st September, 2016
    National University of Computer & Emerging Sciences (FAST-NU)
    Islamabad
  • Fri. 02nd September, 2016
    GIK Institute of Engineering Sciences & Technology (GIKI)
    Topi
  • Mon. 05th September, 2016
    Lahore University of Management Sciences (LUMS)
    Lahore
  • Tue. 06th September, 2016
    University of Gujrat (UOG)
    Gujrat
  • Wed. 07th September, 2016
    University of Central Punjab (UCP)
    Lahore
  • Thu. 08th September, 2016
    National University of Computer & Emerging Sciences (FAST-NU)
    Lahore
  • Fri. 09th September, 2016
    University of Engineering & Technology (UET)
    Lahore

Photo Credits: Dexter Studios


  • LOL earlier this week story on propakistani about how Google is cheating FBR.
    This story: no mention of that, instead promoting Google’s visits to our campuses.

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