Zong today launched a new thematic advertisement that brings the brand promise of ‘A New Dream’ to life.
The ad is a reflection of Zong’s commitment to provide the best quality data user experience powered by Zong 4G and emphasizes the company’s commitment to transform the digital lives of Pakistan’s youth through its high speed data services.
Zong recently expanded its 4G coverage to over 100 cities nationwide and was also selected by PTA as the No 1 operator in voice and data services.
Zong has the highest number of 4G sites in the highest number of cities, intending to continue this trend and providing the best quality network to data subscribers.
The purpose of the new TVC is to capitalize on the growing attitudinal and technological confidence of consumers on Zong 4G.
Leveraging music as a platform of mass appeal for the youth, the TVC further cements Zong’s leadership in the data segment as the preferred choice of the people.
The TVC is the country’s first to be shot at night in a street set entirely under Neon lights. The plot focuses on the dreams of discovering a symphony that can be amplified and shared with the world through the power of Zong’s fastest 4G services.
Not to be mentioned, Zong used Pakistani talent in the TVC. Here you go with the ad: