PR Nightmare for Uber as Fake Page Goes Viral

Earlier today, a Pakistani social media user shared a very unpleasant experience with a ride-hailing service in Pakistan.

The social media user recounted how she had called for a ride with Uber for the first time, hoping that it could go smoothly.

Long story short, the ride was rather unpleasant for her. Disgusted with the service, she went on to complain to what she believed was Uber Pakistan’s official Facebook account.

This is how the conversation went between a customer and a page that purported to be that of Uber Pakistan:

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In case you skipped over the screengrabs, here’s what happened between a customer and what she believed was the official account of Uber Pakistan.

She complained to the staff (at least she thought she was speaking to the official staff). The page told her to go for a Careem in the future. And that wasn’t even the only weird thing they said.

As many of you may have guessed by now, something was rather odd about the whole exchange. Careem is, after all, Uber’s biggest competitor in Pakistan. Surely an ‘official’ page can’t do this.

Moments after this social media user’s complaint about Uber went viral, many people commented that the account she was talking to was fake. And it was easier to verify this. The official account of Uber Pakistan has a verified blue tick, in order to distinguish it from phony accounts. It seems that the victim fell for someone’s pranks.

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A tick mark (a.k.a verification badge) is displayed with official accounts. Moreover, the number of likes displayed with a page also reveal the realness of any account you are interacting with.

What Lessons Can we Derive from This?

In an age where Whatsapp forwards are the norm, many people believe pictures on their face value. In the above case, the social media user was corrected by other users about the fake page. But many sites are sharing the pictures, with no comments attached.

The whole story, it seems, is missing. The damage has already been done.

There are many lessons we can derive from this.

  • One, never trust screenshots as they are.
  • Two, social media users (as well as social media brands) should not underestimate the value of getting verified social media accounts.

In any case, we urge our readers to be vigilant and check multiple sources for every story. It may be anything from a competitor trying to tarnish the reputation of a rival. It can be a social media user with an axe to grind. Or it may just be the truth, dressed up in another form.

The truth, as they say, can sometimes be stranger from fiction.

Also, we believe its time for Uber to setup a dedicated support (call center) for customers in Pakistan. Its has happened many times now that Uber customers end up at wrong places for complaining about things, because they don’t have a number do dial and tell their stories.

And in the interest of fairness, the same social media account also recounted another tale that supported her initial argument. The following is an exchange from a Uber driver to a female passenger from a few days ago.

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It highlights a major problem that car-hailing services like Uber and Careem are facing (and are taking measures to combat as well).

In these times, we should do well to remember Edgar Allan Poe’s words:

“Believe only half of what you see and nothing that you hear.”

Samir is the Head of Entertainment at Lens by ProPakistani. You can reach out to him at samir.ya...


  • Uber should complain to FIA about the fake page. Such acts are now punioshable under the new cyber crime law.

  • Ok ok. So, it was a fake page. But why everyone is ignoring the horrible story of that female? Is she also making a false blame about the behaviour of driver? This is one of the many truth stories happening with people on such cab services. I am not saying all drivers are bad but when they are just keep hiring everyone without any proper training or even any ethics then such things are expected. Uber need to reconsider about cab contract and cab owner.

  • Actually, the girl was dumb enough to believe that it’s the official Uber page after even the dude mentioned, “Go try Careem”. Moreoever, the page had only 600+ likes. The lady should have known it’s totally fake. Lack of common sense.

    and for this poorly written artcile, whats the point of adding “The truth, as they say, can sometimes be stranger from fiction.” to this article? Dammit you’re just reporting a lady mistaking a troll for an official page of a service and you’re making big references to look cool, we aren’t discussing cosmology over here. That was stupid.

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