Dewan Farooque Motors (DFM) were reportedly planning on restarting their businesses here in Pakistan a few months ago. The company was responsible for Kia and Hyundai vehicles in Pakistan alongside some other brands like Mercedez Smart cars as well.
It was reported that Dewan Farooque Motors wanted to assemble Daehan, SsangYong and KIA cars in Pakistan and this interest was also expressed to the Board of Investment (BOI) and Engineering Development Board (EDB). Soon after, Dewan Farooque Motors launched the BMW X1, the budget crossover, in Pakistan.
It seems at least SsangYong, a South Korea based automobile manufacturer, is testing waters in Pakistan. Its subcompact crossover, Tivoli, has been seen driven around in Karachi. A photographic proof of a vehicle, whose manufacturer logo and car model is hidden for reasons that are pretty obvious.
Comparison shots of similar cars result in images of the SsangYong Tivali, which looks exactly the same as the vehicle above. Take a look at some of the pictures we found on Google Images.
SsangYong was previously operated by Ghandhara Industries Limited and has been a part of the Pakistani automobile industry before. It released cars like Rexton and Stavic but poor commercial success forced the company to exit from the market.
It would be nice to see an old player return to the market. Despite DWM being a new joint venture partner, SsangYong can take the market by storm with its relatively cheaper and higher quality automobiles.
If DWM manages to release Tivoli in the market with a price tag lesser than the Corollas and Civics, the market could be in for a massive shakeup since the public is tired of having to choose between one substandard manufacturer or the other. The car is expected to retail between 2-3 million if and when it is officially announced.
What do you expect from SsangYong. Do you think they have the potential to beat the likes of Suzuki, Honda and Toyota in this market? Let us know in the comments below.
Image Source: CarScoops