Shan’s New Ad Has a Record Breaking 3.3 Million Views in 3 Days

Marketing is all about timing and making use of the right opportunities. These days, brands try to make the headlines for successful ad campaigns. This is exactly what Shan Foods’ recent ad did, which has already gone viral over social media.

In a departure from its previous ad campaign, which comprised of Pakistanis living in foreign countries and still getting to enjoy Pakistani cuisine using Shan Masala, the new campaign is all about foreigners in Pakistan.

In the company’s latest ad, a Chinese couple is at the center of it all.

The ad shows that a Chinese couple moves into Lahore and feels lonely in an unfamiliar environment due to social barriers like culture, cuisine and language. In order to reach out to her Pakistani neighbors, the Chinese wife plans to cook a local dish and share it with her neighbours to start a conversation. Eventually, according to the makers of the ad, it is Shan Masala which helps her make friends.

The video has already been viewed over 3.3 million times on Shan Foods’ Facebook page and nearly 800,000 times on its YouTube channel in just 3 days. Several popular YouTube channels, like ISPR, and Facebook pages have also uploaded the video where it received a similar response.

In case you missed the wildly popular ad, you can watch it below:

The ad has mostly received a positive response all across the social media. Even the Indian media has noticed the ad campaign and appreciated it.

He is the Editor-in-Chief at ProPakistani. Reach out at aadil.s[at]propakistani.pk


    • Kia touching? Mehmaan ko Biryani k bagair andar anay ki offer nahi kartay aur Biryani chakhnay k baad kheenchtay huwey ghar k andar le jatay hain us Chinese mehman ko aur sub Biryani pe toot partay hain. Aur Biryani hazm karnay k baad mehman ko apnatay hain.

  • Very creative idea.. You gets the reward when you think out of the box.. I mean this commercial is very different from our normal Massala ads were a newly wed bride who dont know how to cook, wins everyone heart by just using national or shan masala OR A mother who really cares for her family so her “Intikhab” is always shan or national…

  • Outclasssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss

  • Bhai :
    Shan Ne Lahore Ko Q Chuna : Wo Bhi Biryani K Liye :
    Jab K Lahori’s Biryani K Naam Pe Aj Bhi Pulao Khilatay hai :p
    Karachi to Famous hai Biryani K Liye :

    Kiya Ye Khula Tazaad Nahi ?

  • Now a days story based commercials are in, This is one of the best. Two Thumbs up to the developers.

  • “Indian media has noticed the ad campaign and appreciated it.”

    Only if you have done a little bit of homework, then you would have known that his commercial is made by Indians.

    The creative agency behind this TVC is Ogilvy India. The Production House is based in India.

    Ogilvy Pakistan has just done a small collaboration, may be for the Badshahi Masjid shot and Samina Ahmed’s voice over.

    Basically, The Shan CPEC Biryani TVC is a product of India, that is why it got positive response over there ☺

  • The ad is good, intelligently made and very good timing as well. But there is a technical mistake, drinking / eating from LEFT HAND is not recommended in Islam / Muslim’s culture.

  • Brave Shan… amazing commercial a bug leap for Pakistan advertising, finally someone dares to think and risks creativity and out of the box implementation. This should set a trend.

  • GOOD AD! BUT ONLY 1% POPULATION OF PK CAN HAVE THIS TYPE OF HOUSES…I MEAN THEY SHOW ED THE IDEAL STATE OF PEOPLE OF LAHORE AND NOT A REALONE :(


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