Haleeb Foods today announced the launch of its new flavored milk brand FLAVA. Haleeb is initially launching FLAVA in banana flavor and more choices will follow.
Speaking at the launch of new product, Haleeb Foods Marketing Director Mansoor Nawaz said,
“We are positioning FLAVA as an energetic flavored milk brand. I call it a premium family drink because not only kids but people from every age group are looking for such flavored drinks, which is not only nutritious and healthy but also offer great taste.”
“Milk is extremely beneficial for every individual as it contains high level of calcium that helps to strengthen bones, and joints. But usually people prefer other drinks over milk due to their craving for better taste.”
FLAVA prices will start at Rs. 30.