Careem is in Hot Water for Offering a Fake Pizza Hut Discount [Updated]

Yesterday, Careem kicked off another series of promotions by announcing a partnership with popular restaurant chain and international franchise, Pizza Hut. Now, Pizza Hut has denied any claims of such a partnership.

Careem, a popular ride-hailing service, has been giving Uber a very hard time in the Middle Eastern region, including Pakistan. Their marketing antics, while creative and unique, have also created their fair share of controversies on social media. Recently, they kicked off a “Rishta Aunty” campaign, a marketing stunt that was hilariously received by Pakistanis.

They also regularly offer promotions and discounts in partnership with restaurants or events. Their most recent promotion, which would have run from the 24th of July to the 24th of August, offered a 20% discount at Pizza Hut on the entire menu if you took a Careem ride in the past 48 hours.

Here’s the official email they sent regarding their promotion with Pizza Hut in selected cities:

However, this promotion seems to have spiraled into an ugly mess after Pizza Hut’s most recent post on their official Facebook page, dissociating itself with Careem’s promotion:

Moreover, a number of people have posted on Careem’s page about how they were turned down when trying to get a discount at Pizza Hut,Update:

Both Careem reached out to us and said that a communication mixup with its partner, Pizza Hut, has resulted in the current situation. It said that Pizza hut wasn’t ready for the offering and hence a confusion was created.

Careem posted on its FB Page:

  • I am sure a company of Careem’s caliber won’t run such cheap Ad campaign….something went wrong at the wrong time….lets see what Careem has to say about this.

  • Both careem and uber are trying to get attracted by doing bogus marketing stunts. :-)

  • Careem is a looter, the peak hour thing is annoying. Few days back I used it and the expected fare the app was showing around 250-300 with 1.4x peak. When I got drop off I ended up paying then Rs 506/- how can they justify this thing? I took the same route with Uber same day and was charged Rs 266/- I understand the peak hour thing but should it double the price?

    And also one other thing which I am not sure how it works but it looks like if you book a car with 1.4x peak but it doesn’t calculate fare on the basis of that. I guess if peak goes higher during your ride for example 2x so you will be charged 2x instead of the 1.4x, if thats true then this is also very bogus and would count as cheating customers.

    • KMQ bhai yeh peal factor ab taqreeban har time laga rehta hai. magar jis peak factor rate par aap ride book kartay ho wohi rehta hai. Agar rush hota hai to paisay barh jatay hain. main Riz ride layta hon. 150-180 bantay hain. Kuch din pehlay roads par kaafi rush tha traffic main phansa raha, end main 367 Rs banay.

  • Get Alerts

    Follow ProPakistani to get latest news and updates.

    ProPakistani Community

    Join the groups below to get latest news and updates.