Uber, the international ride hailing app, redefined riding experience for cricket fans as the Official Transport Partner of Independence Cup 2017. The ultimate face-off between Pakistani daredevils and star-studded World XI cricket team took place at Gaddafi Stadium, Lahore on 12th, 13th and 15th September 2017.
With cricket fever returning to home grounds, Uber provided the residents of Lahore a hassle-free way to reach the stadium. To further show its support to the national cricket team, Uber provided cricket fanatics a flat rate of 111 PKR on their rides ending at the stadium’s designated pickup and drop-off zones on all three days.
Vehicles were also available near the stadium’s shuttle service and Uber team was present on-ground to ensure a seamless experience by booking rides for attendees facing internet connectivity issues, and designating special pickup and drop off points around the stadium, throughout the three-day cricket extravaganza.
Fans were spotted thronging Uber’s booth to get their face painted and celebrate the best of cricket. Earlier, Uber announced a competition titled “Fan of the Match” for its riders and partner drivers. Three lucky winners, one rider and two partner drivers, were invited to the stage to receive a signed ball from the winning team’s captain during the post-match presentation ceremony.
Apart from that, social media competitions gave fans a chance to win tickets to the match. Select bloggers were also invited to ride Uber and watch the match live from Gaddafi stadium, Lahore.
Uber not only amplified the excitement for its riders but also took 150 partner drivers to the stadium for experiencing the thrill of Independence Cup 2017. The highlight of the series was when Australian cricketer George Bailey interacted with the fans and distributed Uber’s merchandise within Gaddafi stadium stands.
Safee Shah, GM Uber Pakistan, said
It was a pleasure for us to be a part of this amazing experience where Pakistan’s Cricket stars took on the best of the world on their home turf. We at Uber share the love for cricket that our fellow citizens have for the game and simply loved the performances by both the teams. We did our best to put in place a hassle free experience for cricket fans to reach the venue from across the city of Lahore at an affordable flat rate of PKR 111, and are extremely happy to have received an amazing response from partner drivers, riders, cricket fans, and even players such as the Australian, George Bailey.
Uber helps several thousand Pakistanis every day to move around their cities while offering access to affordable, reliable and most importantly safe rides in over 600+ cities worldwide at the simple push of a button.
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