Clothing Brands Face Massive Backlash Over “Muharram Collections” [Updated]

Muharram being the first of the Islamic Calendar, is one of the four sanctified months of the year. Muharram is an Arabic word for “forbidden”. Ashura meaning “Tenth” in Arabic, is tenth day of this month. Muslims all over the world mourn over the martyrdom of Hazrat Imam Hussain ibn Ali, one of the beloved grandsons of our Holy Prophet (S.A.W). He was martyred brutally at the battle of Karbala.

Since the past few years, Muharram has become more of a “festival” instead of a “month of mourning”.

The question that we should ask ourselves is this really right? The way we behave, dress or act, does it portray the part that we are actually mourning over this gruesome act of Karbala or does it show that we are celebrating it?

Clothing brands have established themselves by creating a strong and massive impact on the society. Be it weddings, Eid or Independence day, people go loco when it comes to shopping.

Muharram too, really? Why does it feel like Muharram is more of an Eid now? The most sold cloth during this month is black colored as it denotes the idea of “mourning”. It has become more like showcasing yourself on a ramp in a fashion show with a “Black” theme.

About 3-4 years ago, designers started kicking off collections in black, white and monotones be it pret or unstitched, and launch somewhere between Eid ul Azha and Muharram. This clearly shows that designers are reeling in consumers demanding such sort of an apparel.

This year, major hype was created when Maria.B, a reputed well-known designer, launched her apparel stockpile in black naming it “Muharram Collection”, which include kurties and Ghagra pants. (Official response available at the bottom.)

People are raging a war against her as she received criticism from a lot of people including celebrities. Rabi Pirzada, a pop-singer, tweeted,” Muharram Clothing collection? Seriously?”

Along side Maria.B, many other renowned brands like Amir Adnan, Gul Ahmed and Khaadi launched their collection too but with a different tagline.

https://twitter.com/DuaSohail4/status/912257475746902016?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fblog.siasat.pk%2Fclothing-brands-face-intense-backlash-muharram-collection%2F

Designers now are using the month of Muharram as an incentive for selling their products. People are already making a big deal out of it (and they should), eventually some might start boycotting these brands.

In order to maximize their profits, designers have lost their sense of morality. If I were to put a verdict over it, I’d say that “you need both hands to clap.”

Yes, designers have started up this bizarre trend of launching a clothing line for Muharram but ask yourselves one thing, what or who actually led them to go against the ethics? Market demand of course.

You’ll find tailors busy in Muharram as busy as they are in wedding seasons or on Eid. It goes without saying that most people would be hurt to see this. I reckon that both are at fault here.

In the upcoming years, if this trend keeps up we might see people dressing themselves up in black and bagging up all the bracelets and necklaces instead of actually mourning. It seems some people really have forgotten how to care for others feelings!

Update

Maria.B has officially responded to the allegations and claims that the images being shared on social media are fake.

The official response says

This ad belongs to STYLE LOFT as highlighted clearly this is a replica which has stolen our image and made a fake MARIA.B. post. Till date,MARIA.B. has never launched a Moharram collection. Please contact STYLE LOFT for further clarifications. We are investigating the source of these fake digital properties and will be taking legal actions against all those who are involved in this highly condemnable activity.


  • bhai jeene do inko jese jena chahte haen, chahe nighties mein indian actor k sath cigarette pyen ya moharram mein moharram special clothing sale karen. bhai jeene do inhen waran kahen g terrorist/ mullah/ hardcore spotted.

  • Propak writers have forgotten how to verify what they are posting as fact. If you see the screenshot you posted and termed as Maria B. is actually from a replica maker called Style Loft and they are the ones who put up the muharram tag. Maria B. Have already issued a statement on it….. research ker liya kerain

  • I’m sorry you but what you say makes no sense. It has been shia tradition in the subcontinent to wear black for two months and eight days. Now you are blaming the shia’s that wear black out of mourning that their demand creates such ethic-less advertising?
    Practically speaking yes- when you have to wear dark colours for two months across different weather conditions you need to get them made. they don’t magically appear in your closet.
    Please reflect upon what you write or keep your idiotic opinions to yourself.

  • Hamare Mulk main har cheez ab commericalization ke taraf hay.. log ramzan ka taqadus pamal hune par nahi bolte isi wajha se wahan business man logon ko munafa mila game shows, redimate shalwar qameez etc ab yehi kaam muharam main hu raha hay ahista ahista ye bhe accept kar le gi ye qaum,…

    • Jese apne aj tak koi Ache branded kapre nae kharedy ya kisi mall ka chakar nae lagaya kabhi
      Grow up
      Warna kiya karne sab ko aag laga den aur bomb pharen ?

      • Shayad ap ne baat follow nahe kiye jo cheeze jis maqsad ke liye hu aur koi aur baat us maqsad ki jaga lele wo sahi nahe ap kapray bechu kisi ne mana nahe kiya special target kar ke nahe jaise muharam special ramzan game show etc…

  • Ummat kee saaree ghairat aur hayaa 1st – 10 Muharram hee jaagtee hai ….. Yaa on Chaleeswaan happening next month!
    Chillax guys!
    What’s the big deal.
    Waisay saaraa saal jaaiz hai….. in dinoon mein hee sub kuch haraam hotaa hai !!!
    Islami Saal mein 355 din hotay hain …. yeh 10 days hee kyun ghairat ke liay!
    Double Standards!

  • Regarding above screenshot of “Rabi Pirzada” Tweet ……

    “Muharram Clothing Collection?? Seriously???”

    Aap ne Twitter dp mein new Muharrm dress nahin pehnaa hua???

  • Sub se badi bt hamara mazhab kuch logon k lihaz se srif aurat k ird gird ghomta hai khud kuch bhi karlo
    ussi aurat k pass ja k bus wo kuch na kare bhar a k
    Shame on this nation as whole

  • If one get new black dress stretched for Muharram gatherings then how can a Muharram Collection be shameful?

  • Everyone waging their wars without even confirming the authenticity of a news. It’s on the internet so it must be true, right.

  • Business community don’t leave opportunity to make money.
    The country where people selling dogs and donkeys, what do you aspect?
    In fact launching muhharram collections have a big market to buy and this is true that women buy black clothes in muhharram and there isn’t any harm on that. These are very Decent cloths and can be wear in majlis. However chadar and duppattaa concept is fading away from our fashion which is extremely sad.

  • 1 month k liye market ka berra gharak hojata hai pury mulk main, business krna hai k nai

  • what a shameful act and people who buy are no less shameful.ab muharram jaisa qurbani ka mahina laugo ne mazak bana liya hai . kya aap ke ghar ka jub koi marta hai tu aap naye kapre salwate ho.kya mau dikhao ge aka (sawws) ko gustakh e ahle bait hain yeh laug business bana liye nabi(sawws) ki aal ke khoon ko.aise tumam business ka boycott karna chahye .one should wear simple black clothes.all this drama is only created in Pakistan.while ppl in other countries wear simple abayas.

  • what a shameful act and people who buy are no less shameful.ab muharram jaisa qurbani ka mahina laugo ne mazak bana liya hai . kya aap ke ghar ka jub koi marta hai tu aap naye kapre salwate ho.kya mau dikhao ge aka (sawws) ko gustakh e ahle bait hain yeh laug business bana liye nabi(sawws) ki aal ke khoon ko.aise tumam business ka boycott karna chahye .one should wear simple black clothes.all this drama is only created in Pakistan.while ppl in other countries wear simple abayas.


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