After a successful trial run for specific users in September, Twitter has officially rolled out the increased character count per tweet for everyone.
The announcement to increase the tweet count to 280 words was initially made in September. The company cited data to back their claims that the character constraints impacted the users hence it was crucial to make necessary changes.
The company representatives also claimed that character constraint had a different impact on people who spoke different languages. For instance, people who tweeted in Japanese, Korean and Chinese were able to express double the amount of information in a single character, compared to users who spoke English, Spanish, Portuguese or French.
Twitter product manager Aliza Rosen said,
We are making this change after listening and observing a problem our global community was having (it wasn’t easy enough to Tweet!), studying data to understand how we could improve, trying it out, and listening to your feedback
The announcement looks like an attempt by Twitter to divert the users’ attention from the problems it is facing said Kelley Heider, a crisis communications expert at SSPR. “They change their narrative in the news cycle by responding to user feedback,” she said. But there are potential pitfalls to the new character count, Heider added, particularly if people use the greater length to post even more inflammatory tweets. “It will be pretty interesting to see what President Trump does with it, for sure,” she said.
Twitter has been thinking about longer tweets for years but got cold feet back in 2016. When Twitter announced in September about the increase in character count, a lot of users were worried as what makes Twitter, Twitter is its 140-character count.
The company said Tuesday that historically about 9 percent of tweets in English hit the 140-character limit. When the 280-character trial run began, the volume dropped to 1 percent.In the past two years, Twitter has removed the limit on direct messages length. Twitter has also a relaxed limitation on photos, videos, and GIFs.
Twitter explained in a blog post,
Since we saw Tweets hit the character limit less often, we believe people spent less time editing their Tweets in the composer. This shows that more space makes it easier for people to fit thoughts in a Tweet, so they could say what they want to say, and send Tweets faster than before.
This feature is still not available to all users. People who use Twitter in Korean, Japanese or Chinese will still get just 140 characters. Twitter says this is because you can convey a lot more meaning in a lot fewer characters with those languages.
#280characters Trending on Twitter
A lot of users can be seen on Twitter using the tag #280characters.
Here are the top tweets from the trend:
Voters today chose
-2 new Democratic governors
-2 black lieutenant governors
-2 transgender officials
-A Black Lives Matter lawyer as DA in Philly
-A Sikh mayor in Hoboken
-A socialist in Virginia
-To oust GOP mayor in Atlantic City
-And to expand Medicaid in Maine#280characters
— Keith Boykin (@keithboykin) November 8, 2017
We wanted an Edit button
We wanted Reactions
We wanted Stickers
We wanted less spam
We wanted Stories
We wanted better analytics
We wanted audio messages
We wanted 18+ blockers
We wanted to know what Twitter is actually supposed to be used for
Then they gave us #280characters 😑
— Ulrich Janse van Vuuren (@UlrichJvV) November 8, 2017
The only good thing about #280Characters is… more space for animal emojis! 🐨🐯🦁🐮🐻🦊🐼🐵🐸🐠🐟🐡🐬🦐🐙🐆🐅🦏🐘🦍🦌🐪🐫🐢🐍🦎🐜🕷🦀🦆🦋🐛🐝🐒🐨🐯🦁🐮🐻🦊🐼🐵🐸🐠🐟🐡🐬🦐🐙🐆🐅🦏🐘🦍🦌🐫🐢🐍🦎🕷🦀🦆🦋🐛🐝🐒🐨🐯🦁🐮🐻🦊🐼🐵🐸🐠🐟🐡🐬🦐🐙🐆🐅🦏🐘🦍🦌🐪🐫🐢🐍🦎🐜🕷🦀🦆🦋🐛🐝🐒🐊
— WWF UK (@wwf_uk) November 8, 2017
Call of Duty
Call of Duty 2
Call of Duty 3
Call of Duty 4: Modern Warfare
World at War
Black Ops 2
Black Ops 3
Modern Warfare Remastered
Call of Duty: WWII
14 Years. 15 Games. #280characters
— Call of Duty News (@charlieINTEL) November 8, 2017
— Manchester United (@ManUtd) November 8, 2017
— McDo Philippines (@McDo_PH) November 8, 2017
Thank you @Twitter, now we can finally write in one tweet all the trophies we've won! 😉
7 #UCL 🏆
5 #UEFASuperCup 🏆
2 Cup Winners' Cups 🏆
3 Intercontinental Cups 🏆
1 FIFA Club World Cup 🏆
18 Scudetto titles 🇮🇹
5 Italian Cups 🇮🇹
7 Italian Super Cups 🇮🇹#280characters 🆕 pic.twitter.com/onffmFrbR0
— AC Milan (@acmilan) November 8, 2017
I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. I am Groot. #280characters pic.twitter.com/2QDi9fw6Ey
— Marvel UK & Ireland (@MarvelUK) November 8, 2017