New Pakistani Microchip Fitted Footballs to be Used in FIFA World Cup 2018

Forward Group, an innovative Pakistani sports company, has presented a large replica of the football, which will be used in the FIFA World Cup 2018, to the Secretary Commerce, Mohammad Younus Dagha.

The company has a large global presence with renowned global brands, organizations and entrepreneurs, competing with the world’s best producers of sports goods through design strategy, novelty and a sustained ambition to attain new product success every year.


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Dagha appreciated the innovative approach of the company for its success in producing footballs for all the prestigious world events over the years.

Football fans are entering into a frenzy as the mega event comes closer.

The company informed that the new ball includes a microchip technology that allows the speed and trajectory of the ball to be tracked and analyzed.

The Secretary Commerce wished the Forward Group to continue their winning streak in securing bids for the FIFA World Cups.

Secretary Commerce Younus Dagha informed the company CEO Khwaja Masood Akhtar about the measures that the government is taking to promote innovation and technology among the country’s industrial sector.

Muhammad Sarfraz Butt, former President Sialkot Chamber, was also present on the occasion.

Sports Analyst & Head of Sports Desk.

  • Would like to add that almost all the FIFA world cups were played with soccer balls made in Sialkot. Irony was that it did not mention “Made in Pakistan” or “Made in Germany” etc,, just mentioned “Engineered in Germany”.

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