Rooh Afza Debuts Its Newest TVC Just in Time for Ramadan

Nothing really quenches our thirst like the quintessential drink of many an eastern household, Rooh Afza. Also known as the elixir of the East, Roof Afza’s popularity shows no signs of dying down. It is consumed all across the Muslim world, and is available in 33 countries!

Rooh Afza, with its roots as a Pakistani brand, has set its heights higher. As a quality-conscious brand with a global outlook, it recently launched its latest marketing campaign for Ramadan, one that happens to put Rooh Afza up front and center as the staple drink of the Holy Month, no matter which corner of the globe you are from.

And what better way to portray its place in Muslim culture, all over the globe, than with a slickly produced TVC? You can watch it here:

On 3rd May 2018, the eternal elixir of the East – Rooh Afza released its Ramadan TV Commercial.

Rooh Afza Ramzan Mubarak

Rooh Afza’s newest campaign kicked off with this commercial, and as you can see, its central theme is one about sharing the blessings that we have with our close and loved ones. It doesn’t matter what language you speak or what nationality you belong to. Rooh Afza’s message resonates with all – a message of universal love.

Rooh Afza Ramzan Mubarak Commercial


This commercial has been directed and produced by RAM Films. The concept behind it was conceived at RG-Blue Communications, an advertising agency. It was released simultaneously on social media and before every feature presentation, it is also being screened at Nueplex Cinemas Karachi.

Rooh Afza Ramzan Commercial

So what did you think of Rooh Afza’s newest TVC? Let us know your thoughts below.

  • Its sad to say, but can the company please clarify why the Rooh Afza from India is radically different from the product in Pakistan.
    The rumour from the Indian side is that it is a real product made from real fruit extracts while the Pakistani product is just sugar, fructose syrup, coloring and essence of fruits.
    I have, on challenge from an Indian colleague (I live abroad) tried both products, an dI have to admit (no matter how patriotic I am) that the Indian product was much lighter, more fresh tasting and actually had a lot stringer aroma.
    The Indian company is supposed to be of the other brother who did not migrate to Pakistan, while the brother who migrated to Pakistan started Rooh Afza here.
    The original recipe was their fathers’ according to my Indian Muslim colleague.
    Can Hamdard please clarify?

    • i do not know about that but i see here in dubai also indian Rooh Afza availabale but pakistani rooh afza is liked more

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