World Telecom Day: How PTCL Harnesses The Power of AI

The journey from the agricultural to the industrial revolution is seen as one of the biggest events in human history. However, the rise of information and telecommunication technology, particularly in the last two decades, has outstripped the rest of the man-made wonders the history has witnessed.

The 21st century, for this reason, stands out as the communication century, a golden era, bringing forth all-inclusive socio-economic growth and technological development that have revolutionized the everyone’s lives.

World Telecom Day

On May 17th every year, the World Telecommunication and Information Society Day (WTISD) is celebrated internationally under the auspices of the United Nation (UN). Being observed since 1969, the WTISD carries a great significance in the history of communication technology, because the day marks the signing anniversary of the first International Telegraph Convention in 1865.

In addition to that, the International Telecommunication Union (ITU), the erstwhile International Telegraph Union, was also formed on the same day on May 17 1968. The ITU tends to be a specialized UN agency that is primarily responsible for issues and policy matters related to information and communication technology.

Raising Awareness

Held every year under a pre-defined theme, the prime objective of the annual World Telecommunication and Information Society Day (WTISD) is to enhance public awareness about the use of information and communication technology (ICT) in and to find out how it can bridge the digital divide and bring in more convenience and ease in carrying out complex and time-consuming day-to-day tasks.

On the World Telecommunication Day, the UN member countries organize awareness sessions, hold seminars and conduct special workshops and conferences to explore future possibilities and stimulate reflection and exchange of ideas about the various aspects of the theme of the year.

Artificial Intelligence

This year the theme for the WTISD is ‘Artificial Intelligence for All’ with a view to enable positive use of artificial intelligence by mapping out its potential to expedite and accelerate the pace of the Sustainable Development Goals (SDGs) of the United Nations by 2030.

AI technology has seen phenomenal growth and advancement in recent years and has emerged as the driving force behind such ICT fields as the Internet of Things (IoT), Big Data, ambient or mobile computing, machine learning, cloud computing, storage capacity, computing power and many others.

PTCL’s Role

A leading telecom and ICT service provider in the country, Pakistan Telecommunication Company Limited (PTCL) has evolved in many ways since its inception, and now offers latest digital and telecommunication technologies. PTCL is the communication backbone in the country with the largest fibre cable network and submarine cables connecting Pakistan to the rest of the world.

Last year PTCL signed a partnership agreement with Afiniti, the US-based applied artificial intelligence company that transforms the way humans interact. PTCL is the first company to “Go-Live” at such a large scale, not only in Pakistan, but also in Asia. It has brought new innovations to the customer services and contact center operations within Pakistan.

Afiniti’s Enterprise Behavioral Pairing™ algorithm analyzes and predicts the behavior of incoming customers and then pairs them with best suited agents in order to improve their overall experience.


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In the near future, this will help PTCL to become an innovative ICT service provider and will facilitate it to offer the most modern, technology-based solutions to millions of customers and to other telecom service providers and ICT-related companies in the country.


  • Haroon

    waoo!!.. this looks like a new PTCL to me

  • karachite

    thumbs up for PTCL. good move to enter AI field early to gain market advantage.

  • Yaseer Qureshi

    Ausome!!.. this will be a game changer

  • Firdous

    Best of Luck PTCL

  • Precious Pearl

    ooh My Cute PTCL ..well done

  • Sohaib R.

    luv the ptcl team and the service. However, they still needs to improve on ground support

  • Ducky Bhai

    PTCL is doing a great job

  • Froggy

    I second Ducky bhai

  • Shaam Idress

    good pairing of Ducky and Froogy

  • Ducky bhai

    Shaam stay out of this …Froggy is Mine

  • Shaam idress

    Over my dead body ..Ducky

  • Froggy

    I will stay with the one who has better AI

  • Uncle Majboor

    men tumhari AI choosoon ga

  • Nawaz

    Mujhe kyu nikala

  • Imran Khan

    PTCL tab taraki kare ga jab Nawaz ko phansii hoo

  • Mamnoon Hussain

    Eid Agaye kia????

  • Altaf hussain

    Saathi ko hath lagata hai ….????

  • Shabbir

    I’m watching this

  • Arsalan

    Basit can you please look into this

  • Basit

    Arsalan kabhi khud bhi kuch ker lia ker

  • waris

    AI in pakistan .. this will be great

  • mujeeb

    PTCL transformation has begun

  • Sani

    I have a small question

  • Lexington

    Its too early to state that

  • Feminist

    Mera jism meri marzi

  • Rabia

    where is U Majboor

  • Pak Feminist

    Good to see women empowerment

  • Lexington

    i bet they cannot smile from the back of the head???

  • Hizenburg

    I have an Extended brain slot with me

  • Abu Zaid

    Whenever I call PTCL, I feel I am talking with AI, not a real person, always same set of answers …

  • Faheem Ahmad

    the best way to get AI everywhere is to use ..
    #chrome canary
    #couldflare dns
    #puffin browser
    #windows 10 rs5
    #android p

  • Haroon Rashid

    Glad to see PTCL sponsored Press Release on AI courtesy Afiniti Go Live. Enterprising Behavioural Pairing”. Which Analyses/predicts. NUST institution which is doing great work possibly sponsor ad., partner with some ad., sponsorship for AI.
    Spirit of the ITU is Contextualise use of AI to their own Regional & national needs.
    Identify how AI will contribute to achieving the SDG’s thru for example, improved efficiency of systems or methodologies to support evidence based decision making. An example for the PTCL to check their IOT product given at no cost to suscribers doesn’t function for more than a year. It is still under repair by respective mechanics.

  • Haroon Rashid

    PTCL flagship IOT/App,, optimise PTCL connection virtualise to use fix phone/mobile. It was quoted at the GSMA Barcelona named SmartLink has been trying to fix bugs for re-launch for about two years. Before this it was working. I suggest PTCL to avail NUST University which has excellent credentials on AI, possibly do more, better than the current contractor/vendor in the US. Pakistan has tremendous talent, credentials. The treasure of Pakistan on technology of AI is with NUST. Please try yourself, and fix “SmartLink” with the help of NUST.