A noted Apple analyst, Ming-Chi Kuo has announced his research note for Apple’s upcoming iPhones. The research has been posted at his firm TF International Securities.
According to the notes, Apple will set “aggressive” prices for its upcoming lineup, which is expected to have three iPhones this year, as an effort to increase shipments this September. Last year’s iPhone X reported low sale volumes due to which Apple had to discontinue it shortly after.
Right at its launch, it was priced at $999 for the 64 GB version, the upcoming iPhones will all feature bezel-free notched displays but with slightly cheaper, but competitive price tags. The research notes read,
We forecast that Apple will adopt a more aggressive price policy for the following reasons: (1) concern over the negative impact of a higher price in a mature smartphone market on selling momentum, (2) improved cost structure, which is mainly attributed to assembly yield improvements of end product & 3D sensing and cost reduction of components, and (3) increasing users of Face ID benefiting the promotion of the Apple service and ecosystem.
Same Design & FaceID
His research further states that the new lineup will consist of a 6.5-inch OLED iPhone X plus, a second-gen iPhone X with an OLED as well, and a lower end 6.1-inch LCD iPhone. All three will be priced at $900-1,000, $800-900, and $600-700 respectively with similar notched designs and FaceID recognition features.
These iPhones are expected to debut in September at Apple’s official event. Other reports suggest that the 6.1-inch LCD iPhone might come later in November, while the flagship duo is highly likely to be launched earlier.