Retro-themed phones, particularly Nokia’s, seem to be the new craze in the market, and Motorola is another company which apparently sees an opportunity. The American company which now falls under the Lenovo umbrella has patented a new smartphone which looks strikingly like its popular RAZR flip phone.
The interesting thing about the concept is that it is also targeting another new trend, that of foldable displays. The parent, which was published in the US, shows a hinge in the middle of the device, which may leave a rather obvious hole in between for dust to gather.
Razr, in case you’re too young to remember, refers to a series of flip phones which Motorola sold between the summers of 2003 and 2007. According to Wikipedia, almost 130 million Razr phones were sold during their run, with features such as touchscreens being added to enhance longevity. Ultimately, the phones outstayed their welcome, had multiple price cuts, and were superseded by iPhones, BlackBerries, and Nokias of the world.
Motorola has tried to re-ignite the Razr brand a number of times, most notably with its Droid Razr and Droid Razer Maxx phones in the earlier part of its decade. Those efforts still weren’t enough to prevent the downfall of Motorola, which was first sold to Google and finally to Lenovo.
Lenovo has already indicated that it is developing foldable devices, though, its efforts don’t seem to be as advanced as Samsung, Huawei, and LG. Still, with its hold of the Motorola brand, it will be easier for the Chinese company to tap into the deep-seated nostalgia of its audience and use it to mount a comeback with the historic brand.