The Pakistan Cricket Board (PCB) has finally succeeded to gather the support of ICC member boards to secure February-March as a window for Pakistan Super League (PSL) for the next three years.
Doubts were cast over the window following the postponement of World T20, however, the next two mega-events of the shortest format will be played in October-November. The 2023 ODI World Cup has also moved from February-March to October-November.
The PCB is now eyeing lucrative sponsorship and commercial deals for the league considering the international window has cleared up. The cricket board suffered quite a loss due to the postponement of PSL 5 due to the COVID-19 pandemic.
According to reports, it was due to the efforts of Ehsan Mani that several Test-playing nations vouched for the PSL-window in February-March, thus resulting in moving the upcoming mega-events to October-November. The final decision was announced in a teleconference held by the ICC.
PCB’s sponsorship deal with Pepsi earlier this month attracted criticism from different quarters, with leading journalists claiming that the deal was far from being a lucrative one. Now that the window is clear, the PCB’s marketing team can secure better commercial and sponsorship deals.
In a short span of time, PSL has become a big brand, and securing a proper window for the pinnacle T20 event was necessary to make it more successful.
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