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BAIC Announces Huge Price Hike for Its Off-Road SUV

Sazgar Engineering Works Limited (SEWL) has increased the price of the BAIC BJ40 Plus SUV. The company has caved under the burden of rising freight costs and local currency devaluation.

Effective immediately, the new price of BJ40 Plus is:

Model BAIC BJ40 Plus
Old Price (Rs.) 8,199,000
Revised Price (Rs.) 9,495,000
Increase (Rs.) 1,296,000

Details

BAIC BJ40 Plus is a compact off-road SUV that has no direct competitors in Pakistan. In terms of off-road capability, it may compete with Toyota Fortuner.

The SUV has a 2.0-liter turbocharged 4-cylinder petrol engine that makes 218 horsepower and 320 Newton-meters of torque, which it sends to either the rear wheels or all four wheels (depending on the settings) via a 6-speed automatic gearbox.

BJ40 Plus has a locking differential that engages 4×4 mode, and a low-range mode that keeps it in low gear while off-roading. Other features include:

  • All-wheel disc brakes with ABS technology
  • Electronic parking brake
  • Automatic climate control
  • Rear A/C vents
  • Parking sensors
  • Traction control
  • Stability control
  • Hill-start assist and descent control
  • Modern infotainment system
  • Driver and passenger airbags
  • Multi-function steering wheel among other features

Because it is a pure off-road vehicle, BAIC BJ40 Plus only attracts a small niche of car buyers across Pakistan. However, with the recent price hike, its demand is likely to suffer further.



  • بسم الله الرحمن الرحيم السلام علیکم و رحمة الله و بركاته
    Too much increase

  • In my opinion low sales are due to its high price for a Chinese product with no credibility, there is a big market for off road vehicles in pakistan but buyers prefer trusted names and are ready to spend a bit more.


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