Spotify’s AI Powered ‘DJ’ Feature Arrives in Pakistan

Expanding from its initial soft launch in the US and Canada in February, Spotify’s AI-enhanced DJ feature is now extending its beta version to an additional 50 countries, including Pakistan.

This development includes recent introductions in the UK and Ireland, with plans to introduce the automated Wolfman Jack to various regions across Europe, Asia, Africa, Australia, and New Zealand.

What is Spotify DJ?

The Spotify DJ feature is exclusively available to premium members and functions by providing algorithm-based music recommendations, akin to other music streaming platforms. Yet, what sets it apart is the AI-generated DJ commentary accompanying your chosen tracks.

Here is how Spotify describes it:

DJ is a unique offering that gives users an insanely personalized experience where they can connect even more deeply with the artists that they love. Coupled with AI-backed features, this latest addition understands the listener and their music taste so well that it can choose what to play for them.

You can find DJ by typing “DJ” in the search bar or by scrolling to the “Made For You” hub below the search bar. You can also tap Music on the home screen and then tap Play on DJ.

 

The DJ persona, represented by Spotify’s Xavier Jernigan, communicates solely in English, irrespective of the user’s location. While this might not be a significant concern for Australia and New Zealand, it becomes a limiting factor for listeners in places like Ghana, Singapore, and many other regions worldwide.

When asked for an official comment, Spotify said that it has “no more news to share on new languages at this time.”