Vivo to Compete Against Apple Vision Pro With Mixed Reality Headset

Vivo has unveiled plans to challenge Apple’s Vision Pro headset by introducing its mixed reality (MR) device next year, as reported by Digital Chat Station. Despite Vision Pro’s underwhelming sales, Vivo is making a bold entry into the MR space. The company plans to showcase a prototype in September or October 2025, promising features that could surpass Apple’s offering.

However, by the time their product debuts, Apple’s Vision Pro will have been on the market for over a year and a half. While beating an older product may not seem groundbreaking, Vivo could disrupt the market if it delivers advanced capabilities at a more accessible price.

Growing Investment and Future Prospects

According to Digital Chat Station, the company has significantly ramped up its efforts in MR development, growing its dedicated team to 500 members. This expansion underscores Vivo’s commitment to positively impacting the market. By offering a similar or better experience than the Vision Pro at a more affordable price, Vivo may successfully capture a segment of the market that Apple struggled to engage.

The company plans to conduct “high-fidelity prototype experiences” in several cities across China by late 2025. However, the timeline for a commercial launch is still uncertain. Vivo executives have indicated that the release will hinge on the development and readiness of supporting content ecosystems, which are critical for the success of MR devices.

Vivo’s entry into the mixed reality market has the potential to challenge Apple’s dominance. Vivo is positioning itself as a key competitor in this growing industry by focusing on innovation and affordability. If the company delivers on its promises, its MR headset could redefine the market and offer consumers an attractive alternative to Apple’s Vision Pro.