The 2025 Asia Cup will be broadcast on TV screens across Pakistan after the tournament’s rights were finally purchased by Pakistan Television (PTV), bringing clarity and relief to local cricket fans after months of uncertainty and tense negotiations with Indian rights holders.
PTV now holds the exclusive broadcasting rights for all Asian Cricket Council (ACC) events from 2025 to 2027. The deal covers a broad spectrum of major continental competitions, including the Men’s Asia Cup editions in 2025 and 2027, the Women’s Asia Cup in 2026, as well as the ACC U19 and Emerging Asia Cup tournaments. The acquisition ensures Pakistani audiences won’t miss out on any key Asian cricketing action over the next three years.
This development comes after a protracted and, at times, fraught negotiation process. The Indian broadcaster, which secured pan-Asia media rights in a sweeping $170 million deal that runs through 2031, had set what sources described as “exorbitant” financial demands for Pakistani broadcasters.
The inflated pricing, paired with political tensions and commercial uncertainty surrounding a potential Pakistan-India clash, had left local networks in a bind. Broadcasters had been reluctant to invest heavily amid plummeting advertising revenues and a shrinking sponsorship landscape. In fact, sources earlier suggested that no single Pakistani channel could meet the pricing threshold independently, raising the prospect of a joint consortium bid or, worse, a complete blackout of the tournament in Pakistan.
Despite these challenges, PTV has now emerged as the elusive Asia Cup broadcast rights holder in Pakistan, delivering a major boost to the state broadcaster and safeguarding national viewership access to the ACC’s flagship tournaments.
The digital rights for the tournament had already been secured earlier this year by a Pakistan-based consortium for approximately $4.3 million. However, it was the television rights deal that had been hanging in the balance until now.
With the agreement now sealed, PTV is poised to deliver all ACC content to homes across Pakistan. It’s a timely breakthrough, not just for cricket fans, but for a local broadcasting landscape increasingly grappling with financial strain and rising content acquisition costs.
The 2025 Asia Cup is starting soon, and Pakistani fans can look forward to uninterrupted coverage of Asia’s biggest cricket contests—on the field and on their screens.
