Meta is facing a $359 million lawsuit from adult entertainment companies Strike 3 Holdings and Counterlife Media, which allege that the tech giant illegally downloaded and shared nearly 2,400 adult films. The plaintiffs claim the content was used to train Meta’s artificial intelligence systems.
Meta, however, denies the allegations, insisting that the downloads were for personal use only and not part of any AI training program.
The lawsuit, initially filed in July 2025, accuses Meta of “willfully and intentionally” pirating content from Strike 3’s portfolio.
The adult entertainment companies also hint that Meta could be secretly working on a pornographic AI model, potentially a risqué version of its upcoming video generator, Movie Gen.
Strike 3 has a well-documented history of aggressively protecting its copyrights, suing both individuals and platforms for infringement. The company has become so associated with litigation that searching “Strike 3 copyright lawsuits” online often brings up law firms advertising services specifically for people facing suits from Strike 3.
According to the lawsuit, evidence includes 47 IP addresses linked to Meta that allegedly accessed the adult content.
Meta has filed a motion to dismiss, calling the plaintiffs’ evidence “guesswork and innuendo”. The company argues that the number of downloads, about 22 per year, is too small to have any practical use in AI training. Instead, Meta suggests the pattern is consistent with personal viewing habits rather than corporate infringement.
The case even singles out a specific individual: the father of a Meta contractor, whose home IP address reportedly downloaded 97 videos. Strike 3 contends this shows Meta’s involvement, while Meta argues it merely reflects one person’s private activity without the use of a VPN.
Meta continues to emphasize that it does not train AI on pornography, bans sexually explicit material from its models, and has no intention of using adult content in AI systems.
