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Opinion Archives -

Efficient, Cost Effective and Rigging Free Electronic Voting System for Pakistan Proposed

By | May 13, 2013 86 Comments

Recently held election in Pakistan saw massive criticism due to various rigging incidents in different constituencies of the country. Observers said that at least 10 percent – or 7,000 – polling stations were reportedly rigged to influence the voters. Bogus votes, pressurizing voters, in-availability of ballot boxes, papers and various other similar problems were reported in different parts of the country. Experts – the optimistic [...]

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High Turnout Expected in Elections 2013, Thanks to Social Media and Cell Phones

By | May 10, 2013 11 Comments

It is a proven fact that trend in close-online-friends and the status updates from brands and community pages — that individuals follow — help boost turnout in elections. USA and other regions have already seen the difference and influence that online social networking websites can make on political behaviour in the real world. Experts in west believe that reminder call for voting on Election day [...]

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Softopreneurship in Pakistan – A Lost Opportunity

By | May 7, 2013 9 Comments

By Nouman Lodhi We – Pakistanis – develop software, but we don’t sell it; because we develop these software for Americans and Europeans who ultimately sell them at considerably higher prices. How wonderful it could get if we develop software and sell them ourselves to earn all the margins and profits to ultimately bring back the entire revenue to our homeland. Generally Asian countries are [...]

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Why and How Firefox OS is Better than Android and iOS?

By | April 29, 2013 36 Comments

By Fawad Hassan Before explaining anything about Firefox OS, I want to discuss few limitations of Android and iOS platforms. What Happened to Android and iOS? You maybe wondering why a new mobile OS? Isn’t Android and iOS enough to meet our needs? The reality is there’s always room for improvement and innovation even in saturated markets like mobile operating system. There are many problems [...]

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Togetherness is the Future of Smartphones

By | April 25, 2013 3 Comments

By Mr. Jung Hyun Park, MD Samsung Electronics Pakistan It was forty years ago that the world’s first mobile telephone call was made in New York. Mobile telephones in the 1970’s and 1980’s were huge pieces of equipment. That first call was made on a chunk of plastic that was nine inches tall with thirty circuit boards, it took ten hours to charge up and [...]

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How Illegal GSM Gateway Exchanges Affect Operators?

By | April 19, 2013 3 Comments

During the operation, maintenance and optimization of a cellular mobile network, variation and fluctuation in mobile traffic is often encountered. Traffic is an indicator about how much the network is being used by subscribers. When a voice call is connected and answered over radio and non-radio links, billing starts. Traffic is measured in a unit called Erlang — named after Danish mathematician Agner Krarup Erlang. [...]

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Telenor’s Angoota Chalaoo TVC: An Awareness Campaign with Commercial Aspects

By | April 15, 2013 4 Comments

Telenor is currently airing Angootha Chalaoo TVC under the banner of djuice, company’s youth brand, to make the youth understand the importance of casting their vote in the upcoming election. Campaign – that is capitalizing the on-going election spree – is getting mixed reviews with both positive and negative feedback coming from various circles. Telenor believes that campaign is an effort to inject positivity and [...]

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Terrorist State Label: How Can Pakistan Use Digital Marketing to Improve its Image?

By | April 1, 2013 9 Comments

By Umer Mahasin The day Pakistan decided to become an ally of America’s War on Terror, it became a prime target of terrorism itself. Since 2001, Pakistan was targeted by hundreds of terrorist attacks causing more than 40,000 civilian and security personals losing their lives. Instead of recognizing Pakistan’s sacrifices in this war, now it’s known as Terrorist State in the world. We can’t be [...]

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5 Best Ways to Make Good Money by Promoting Amazon Products

By | March 22, 2013 16 Comments

By Kj Rocker Keeping in mind the economical condition of Pakistan where thousands of people are unemployed and have no source of income at all, internet is an alternative which comes to mind whenever you think about possible sources to earn some money. However people totally misunderstand the concept of making money online. Let me tell you, it is possible and you can make healthy [...]

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Samsung Galaxy S: The Journey So Far and the Future

By | March 13, 2013 2 Comments

That’s it. The wait is over. The Galaxy S IV will be released tomorrow so here we take a look back at the journey so far and see how has the series fared with the fans and reviewers alike. The History The original Galaxy S was the successor to the Galaxy i7500, a phone already forgotten in the pages of history. Samsung had learned from [...]

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Getting it Right with Social Media

By | March 11, 2013 7 Comments

By Sohaib Sheikh I recently read about a prominent Pakistani brand that was super proud of the fact that it had tons of fans on its Facebook page. It even touted this across various media. This got me thinking: are we, as marketers in Pakistan ,really utilising social media to its fullest extent? While having loads of ‘Likes’ on Facebook is great for one’s ego, [...]

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Innovation: Future for Mobile Communications in Pakistan

By | March 5, 2013 9 Comments

By Sadaf Zarrar Pakistan’s cellular industry has seen quite a few ups and downs in the previous year, especially with the government imposing restrictions on services in the name of national security. However the future for telecommunication in Pakistan looks exciting, with increased market saturation, continuous innovation and transformation in technology being the key to future growth. Innovative mobile network operators, while still offering attractive [...]

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Why My Next Phone will be a Windows Phone?

By | March 4, 2013 58 Comments

I’ve decided that I’ve seen enough and I am finally ready. Windows Phone camp is my next destination! You might be thinking why am I moving to an OS with low app count, dwindling market share and which lacks basic features as compared with Android 2.3.6. Its all agreeable but the good thing for me is that I don’t care. Downloading apps is not my [...]

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Why Windows 8 Might Not be Successful With its Current Strategy?

By | February 25, 2013 No Comments

As I am writing this post, I’ve just caught a glimpse of a news story on Google News that says Samsung’s Series 7 Chronos Ultrabook is now available in US for $1200. A good news is that it’s actually $100 cheaper than the Chromebook Pixel which was only recently unveiled, thanks to Windows 8 which is several times more functional than Chrome OS. But there’s [...]

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Convenience Through Convergence

By | February 15, 2013 No Comments

By Michelle Sequeira, Senior Marketing Communications Officer at LG Electronics Convergence holds different meaning and varied importance for different sectors. The dictionary definition of convergence is the act of converging and especially moving toward union or uniformity. Therefore essentially in technology the tendency for different technological systems to evolve toward performing similar tasks is called as convergence. For instance today our cell phones are able [...]

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