The blogging culture in Pakistan has come a long way. Beginning with less than a dozen blogs with very limited audience and influence, it has effectively exploded in the past two years, when people began to learn how to maintain blogs run them, and how to generate revenues out of them. Since then, things have picked up pace quite rapidly and credit for this goes [...]

Ufone has been doing well with TV adverts, lately. Faisal Qureshi and his team faced criticism from few corners for being over funny, however, they have successfully managed to impress the masses. Their latest advert for Back Ground Music has caught attentions of many on “ethical” angle of the campaign. In one such advertisement, a young man enjoying a good time at a restaurant lies [...]

The cable revolution is rapidly expanding with more penetration in the villages now. According to figures published in Aurora magazine, now we have over 2.5 million cable connection with 80 % houses in the urban population while rest in semi urban areas. Now it has changed our attitude towards our social life with more impact of news and sports. Geo is the most favorite news [...]

Facebook is a very strong medium to advertise your product and gain maximum exposure. It can help businesses build up ever lasting relationships with their customers. These days, many companies in Pakistan are trying to seek benefit from Facebook. Unfortunately – most of them end up in loss. Running a social media campaign is very different than traditional marketing campaign. I will outline some tips which will really help to [...]

According to our (very reliable sources), this was told to Propakistani that Ali Zafar will be paid Rs. 16 Million for one year by Mobilink. We were not able to take official confirmation on this news. His half payment has been released and remaining half will be given later as per agreement. It maybe recalled that Ali Zafar moved from Telenor to Mobilink as its [...]

For those who don’t know, a press release, news release, media release, or press statement is a written or recorded communication sent to members of the news media for the purpose of announcing something claimed as having news value. In other words, a Press Release is information supplied to reporters. This is an official statement or account of a news story that is specially prepared [...]

We know that cellular companies used to copy tariffs, Value Added Services and then came brand ambassadors; however, this has started happening with adverts too. Not a bad move by Telenor, I must admit, but I do have reservations when it comes to the execution of idea. With its latest Talkshawk package, Telenor promoted it through descriptive advert, which was actually in shape of news [...]

An Introduction to Social Media Social media means online content created by a distinct group of individuals using web based tools and technologies. Social media is a mix of technology and sociology which has enabled people to express their views by publishing their thoughts, feedback and criticism about any person, news, products, services, etc. Social media is a change from one-to-one discussion to many-to-many discussion. [...]

The rural television audience in Pakistan has overtaken the urban audience, a fact that advertisers and communicators must not overlook in order to run effective media campaigns and advertisements, according to the National Establishment Survey conducted by Gallup Pakistan. It said that the urban audience measurement can be highly misleading as less than one in four television viewers live in the top ten cities in [...]

Our cricketing heroes are back from England after lifting the Worldcup in T20 format. As expected these heroes are going to get lots of sponsorships and advertisement contracts both in and outside the country. Both Omer Gul and Shahid Afridi were reportedly seen at Mobilink head office in Islamabad before going for dinner hosted by our PM. There was some shooting going on there learnt [...]

In response to Ufone’s advert, Zong responded back forcefully, but wisely. Though we had a perception that Zong may not respond anything to the taunting and infamous advert as Ufone was already displaced, but they came up with this advert – without using insulting words and doing the trick as well. Ufone has to think 100 times now before they will plan to taunt anyone. [...]

We know that telcos have been advertising aggressively by hitting competitors’ products and services. In very recent example, Ufone did the wonders by touching the ethical boundaries. In its latest TVC, that has hit almost every inbox in telecom industry till now, is something like this Through inside sources at Ufone, we are told that people with-in Ufone are not happy too, with this ad, [...]

After a severe decline, at last recovery signs are sensed in the advertising world. We have seen, right sizing, dismissals in advertising and blacklisting of the companies and clients during the last few months. Public sector was not clearing their liabilities while advertising agencies were in deep trouble with deepest cash crisis. The public sector is dying with budget drought and only those clients are [...]