Search Engines are vital for any business. This is valid not only for the online businesses and entrepreneurs but a Taxi Driver from Rawalpindi is also well known to the benefits a search engine can bring to him. Asif Ali Shah running a full fledge PR, branding, online marketing and lead generation campaign for his book “For Hire” with...
Warid has ultimately decided to take Facebook as a serious medium. Not through a conventional fan page with a simple game, while offering iPod Shuffle for the winners. http://apps.facebook.com/waridfixthemix/ There is this one advert of Warid’s recent campaign – all you need is to complete the advert by fixing the picture. One who will complete...
Pakistani Banks have been quite popular in the print and media advertisement. Time and again we come across their brands in various shapes. Be it sponsorship, brand ambassadors or some other service they are offering. But making their online presence feel is something new from this sector. Banks in the West have been using this form of interaction with...
By Hira Zaffar 2010 has just started and if we take a look around we live in an entirely different world today as compared to what it was almost a decade ago. One might wonder that what would be the reaction of those, who never lived to see this wireless cyber age, if somehow manage to get back to life, they’ll die again instantly of surprise and...
In recent months advertising in the telecom industry has changed its trend and message in a new way. Before this change, rate race was the main theme of every ad and each company was fighting for it in one-way or the other. There was 30-second package and one Rupee package, which were being introduced to attract the customers. But now all the companies...
Telecom companies operating in Pakistan employs notable resources in Public relations or external communication departments. Along with internal PR departments, majority of telecom companies also enjoy the assistance of PR agencies to manage plentiful of their work. Due to the size of business that telecom companies do and that coupled with the amount...
The cable revolution is rapidly expanding with more penetration in the villages now. According to figures published in Aurora magazine, now we have over 2.5 million cable connection with 80 % houses in the urban population while rest in semi urban areas. Now it has changed our attitude towards our social life with more impact of news and sports. Geo...
Facebook is a very strong medium to advertise your product and gain maximum exposure. It can help businesses build up ever lasting relationships with their customers. These days, many companies in Pakistan are trying to seek benefit from Facebook. Unfortunately – most of them end up in loss. Running a social media campaign is very different than...
Guest Post by Nayni ‘Paisa’ is important for everyone in Pakistan but it has been given due respect only by Telecom Sector. As you look at the front page of your newspaper early in the morning your eyes meet with ‘politicians’ and the ‘Paisa’. Only names of political parties and telecom companies are changed, politicians and Paisa remain...
It is evident that customers are not going to easily forget Telenor and Mobilink’s deed of suspending SMS offerings during Eid – Zong is actually helping them to keep the harsh memories alive. And yes, it is told that many Telenor and Mobilink customers are now porting out of their networks, that’s natural. As per reports, Warid happens to...
Warid is partnering with UK based Mobile media company 3rd Space to provide advertising supported mobile content for its 18 million subscribers. Warid Telecom, which is jointly owned by the Abu Dhabi group and SingTel, is at the forefront of innovation in new media and the partnership is a reflection of its commitment to providing Value Added Services...
Not now, but two years ago or so we saw increasing trend of SMS advertising. To be exact, it was November 2006 when SMS advertising was born in Pakistan, thanks to Warid’s Zoom package. Warid is pioneer in offering SMS packages with two options; one of them was unlimited SMS’s a day for Rs. 7 plus taxes. This package was sensed as an opportunity...
We know that cellular companies used to copy tariffs, Value Added Services and then came brand ambassadors; however, this has started happening with adverts too. Not a bad move by Telenor, I must admit, but I do have reservations when it comes to the execution of idea. With its latest Talkshawk package, Telenor promoted it through descriptive advert,...
Guest Post by Farhan Janjua With everyday emerging creative web startups in Pakistan, the entrepreneurs are bringing in new techniques to spread the word around. If we analyze the promotion tactics of the Pakistani Startups, most of them rely on Publicity/Word of mouth and internet advertising i.e. Adsense etc. These days, the buzz and the new techniques...
After a severe decline, at last recovery signs are sensed in the advertising world. We have seen, right sizing, dismissals in advertising and blacklisting of the companies and clients during the last few months. Public sector was not clearing their liabilities while advertising agencies were in deep trouble with deepest cash crisis. The public sector...
