Pakistanis Exchanged 302 Billion SMS Messages in 2014

Mobile phone users in Pakistan exchanged a staggering 301.7 billion SMS messages during July 2013 to June 2014, which is almost 800 million text message a day.

But what if we tell you that this number is lower than we had during 2013?

Yes, that’s right. Total SMS traffic during FY2014 decreased 5 percent as compared to what we had in 2013, showing that mobile messaging apps such as WhatsApp, Viber, Line and Facebook are making an impact.

Pakistan_SMS_2014

Similarly, the average SMS per cellular subscriber in a month also reduced to 180 as compared to 214 last year.

Average_SMS_Pakistan2014

The rising influx of smart phones coupled with increased use of mobile internet, Over the Top (OTT) and social media applications have reduced the dependency on traditional communication modes (voice and SMS) into reduced number of SMS exchanges over cellular mobile networks.

It is only the matter of time that voice and SMS revenues are going to get a serious hit and to get replaced by data revenues. Clearly it is the time now that cellular operator should start drawing their future strategies around data services.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK


  • Khurram ShahzAd

    In first line of article there is a mistake “Mobile phone users in Pakistan exchanged a staggering 301.7 SMS messages” you simply forgot to add million or billion in front of 301.7 (digits).

    • aamir7

      thank you, its corrected now.

      • Muhammad Aamir

        Mistake Again: It’s corrected now :D :P

        • aamir7

          :-)

          • Stone

            Still the same actually :)

            • Stone

              Or should I say, it should be billion not million

        • Bilal Iqbal

          Electraaaaa… yai Washing machine aap ki hueee…lol

    • Anas Kirmani

      I think one of the major reasons of reduced count of SMS is restriction by PTA on sending bulk SMS in a single day by subs…

      • Adnan Ahmed

        Yes, you are right IMO :-)

  • Adnan Ahmed

    unline your previous posts, this post is missing messages per operator, any chance to get those statistics?

    • aamir7

      not for now.

      • Adnan Ahmed

        No problem :-)

        it would be good if we can see world leaderboard i.e how many messages any other country exchanged during 2014, and we will have a glance to see where we stands in texting :-)

        secondly, you are reporting these numbers with reference to PTA or any other authority confirming these numbers to you ? (just for the sake of my curiousity)

        • aamir7

          PTA, sorry but I should have mentioned this in the story itself.

          • Adnan Ahmed

            That’s all right.How about the leaderboard, can you collect data about any other country ?

  • Saleha

    what color representing which operator in graph?

  • Faraz Masood Khan

    SMS is one of the insanely highly charged services, lets assume each telcos charge fixed Rs 1.5 per SMS and do some calculations on that.

    1 SMS = 160 Characters = 160 bytes

    1 GB / 160 bytes = 6710886 SMS

    Rs 1.50/SMS x 6710886 SMS = Rs. 10,066,329

    To put that in some perspective we pay Rs 10.06 Million for 1 GB of data.

    I know not all SMS are exactly 160 characters and many people have SMS bundles.

  • Devil

    Half of these must have been from the “Benazir Income Support Fund” lol

    • Muhammad Aamir

      I presume mostly were “Dear Customer” and “”Moaziz Sarif” :D

      • Bilal Iqbal

        Ap ka numbet *********** is qura andazi mai shamil hochuka hy… $$$ kharcho…:)

    • Pekhawari

      Don’t you dare to forget the the Hospital men Phansi Asma.

      • Khurram ShahzAd

        Haan wehsay koi usko rs. 10 bhej hi day takeh subki jaan choot jayay :-p

    • Muhammad Ashraf

      u are still wrong messages came from Benazir income sport Fund

    • nabeel

      nahi yar, half of them are “I love you janu” messaes.

    • adnan

      #SHAUKAT KHANUM

  • Muhammad Ashraf

    I am sure Pakistanis have exchanged messages more in many folds on viber, whatsapp, Skype etc

  • kaashif

    can you mention the source of these statistics?

    • Khurram ShahzAd

      They must be stats released by PTA.

      • kaashif

        yeah they are… thank you :)