JazzCash Overtakes Easypaisa as Clear Industry Leader for Active Branchless Banking Accounts

Jazzcash, the branchless banking service from Jazz, has overrun Easypaisa and other similar services for active branchless banking accounts, said a recently issued report from State Bank of Pakistan.

According to latest figures, Jazzcash operates highest number of active mobile banking accounts as compared to any other service.

State Bank report said that mobile wallets or branchless banking accounts in the country reached 23.69 million at the end of March 2017.

The central bank remarked that branchless banking accounts grew 73% as compared to same duration last year, however, almost all companies struggled with keeping these accounts active.

As a result just 11.3 million — or less than half of the entire branchless banking accounts — were active till March 31st 2017.

Jazzcash, however, showed remarkable numbers as it managed to keep majority of its branchless banking accounts active during the time.

State bank report said that out of all active branchless banking accounts, Jazzcash held 51% market-share, followed by Easypaisa with 34% market-share and then UBL with 13% market-share.

For total number of branchless banking accounts — active and inactive combined — easypaisa lead the charts with 10.7 million accounts, Jazzcash closed up and remained second with 10.1 million mobile accounts with UBL Omni having 2.5 million mobile accounts till March 31st, 2017.

Branchless Banking Account Activity

Player-wise Comparison – Total vs Active Accounts


  • Other Means, 2% U Paisa, (Ufone) MOBILE PAISA (Warid) & TIME PEY (ZONG)

    • Shan Elahi

      Bro Mobile Paisa converted in Mobi Cash.

  • DJ

    did they giving POS machines as well?? any information on this

  • This is because Jazzcash is offering free minutes and sms if you keep balance in jazzcash account.

    • ZAB

      I don’t get it anymore, before I used to get. Maybe such feature is discontinued. Are you still getting?

      • Yes. You have to make at least one transaction monthly to keep getting.

    • ali

      easypaisa also offer 50 minutes and sms for every transaction from account and no balance requirement

  • Adnan

    Looks like paid post, jumping to conclusion with so many missing variables, this is what i seriously don’t like about propk as this shows it is more of a paid tabloid than a reputable blog site. Propk should hire quality staff or at least do quality analysis than just describing numbers.

    Factors like consistency of reporting by all players when it comes to active mobile accounts, are they reporting based on 30 day activity or 60 days or 90 days, the numbers drastically changes the moment such filters are applied. also what transactions and activities using mobile account are considered as valid to consider it as active mobile account, i hope jazzcash is not considering balance inquiry as transaction by charging nominal fee on top or may be using airtime top up as part of active mobile accounts criteria etc. Jazzcash has gained alot of ground however until and unless there is consistency in reporting these numbers i am not confident of any players positioning in the market.

    • Farhan

      Read the full report it provide active account criteria as per sbp as well as full transaction volumes

      Jazzcash do not charge customers for balance enquiry

      • Adnan

        If this is what you are referring to as criteria than this is not a criteria that can be consistently followed as that has a lot of inconsistencies and variations on what you classify as transactions and this is where this discussion on who is leading becomes questionable.

        “An m-wallet account will be considered as an active account if:
        – Performed at least 1 transaction during the last 180 days.
        – Opened during the last 180 days.
        – Account has not been suspended /closed/ terminated for any reason.
        – Fully compliant with KYC requirements as per BB Regulations.”

      • Majid Ali

        ATM withdrawal py saari Qasar nikaal laitay hain bro.

  • Omar Naeem

    This means a slow death of easypaisa is imminent if they don’t act fast.

    • Majid Ali

      Agr jazzcash ny b telenor ki trah loot mar ki to inka b woi hashar hoga,
      Now all these paisa accounts are debbiting more money from atm withdrawls,considring former banking again a preferable choice.