Sony Holds Star-Studded Event to Celebrate Phone Launch in Pakistan

Inovi Technologies announced the launch of Sony Xperia devices in Pakistan in a start-studded event at Pearl Continental Hotel Lahore, on the 3rd November, 2017.

Sony pulled out all stops as part of its plan to re-enter the Pakistani market. The Japanese giant still commands a sizable amount of brand loyalty from its legion of fans in Pakistan. It is due to this fact that the company has decided that this is the right time to make its re-entry here.

The launch event featured the new lineup of Sony phones including the award winning flagship Xperia XZ Premium, XA Series and L Series.

Overall, these 7 new smartphones were launched:

  • Xperia L1,
  • Xperia XA1,
  • Xperia A1 Ultra,
  • Xperia XA1 Plus,
  • Xperia XZ,
  • Xperia XZ1,
  • Xperia XZ Premium.

Read More: Sony Launches 7 New Xperia Phones in Pakistan [Specs and Prices]


The grand ceremony was attended by Inovi partners & dealers from across Pakistan, as well as technology bloggers and media professionals.

The event began with a welcome note by Mr. Zeeshan Mianoor, COO, Inovi Technologies.

Sony Xperia is the first smartphone brand in the world to introduce 4K HDR screen & 960fps slow motion camera along with many other exciting features.

We are truly excited that from today onwards Pakistani users can experience the magic of Sony’s innovation in the form of these great devices being launched in collaboration with Inovi technologies.

Mr. Yo Ozaki, Retail Head Sony for the Middle East & Africa, highlighted this fact as well.

Pakistan has 200 million population and most of them are transitioning from feature phone to smartphone.

The target market which prefers $200 phones is gradually growing and thus, it is the right time to enter the Pakistani market.

According to him, Samsung is their primary rival in Pakistan, however, with great brand and product differentiation, Sony can carve a place for itself. For example, the Xperia XZ Premium is the first smartphone that features 4K HDR display, and more unique technologies that are yet to be featured in its competitor’s phones here.

Three phones from Sony’s new lineup cater to different niches of consumers in the flagship category. The XZ Premium, XZ1 and XZ will take charge against the settled smartphone retailers in Pakistan.

Zeeshan Mianoor, COO Inovi Technologies had this to say about Sony’s strategy for the Pakistani market:

“We are hoping to grab 2-3% market share initially while in the next quarter we want to create around 10% market share for the Sony’s handsets.”

You can view the pictures from the event here, which featured the who’s who of the Pakistani smartphone industry, along with many media personalities and bloggers who covered the newest phones from Sony:

The smartphone market in Pakistan has grown to take a 60% market share and Sony is hoping to make some space for their devices



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