Xiaomi is Planning to Launch Its Own Camera Division

While several other smartphone companies outsource their cameras from makers such as Samsung and Sony, Xiaomi is beating them by planning to open its own in-house camera department.

The news was leaked from an internal email of the company, obtained originally by a Chinese publisher. We don’t know when exactly the department will commence operations, however, the idea has the backing of Xiaomi’s founder and CEO Lei Jun, which could be a major point in its favor.

Xiaomi’s Photography Chops

The company’s recent phones have been performing extremely well in terms of camera performance. A prime example of this is the new Mi Mix 2S from the company, which earned an overall score of 97 from DxO Mark, including a stills score of 101.


Xiaomi Redmi S2 is an AI Powered Selfie Focused Phone on a Budget

The move will further help the company be efficient in its phone designs, apart from having even closer integration in the phone’s hardware and software. It could be vital in bringing deeper AI-focused features and facial recognition to future phones, especially those in the lower-ends of the market where the company has a stronghold.

Not in Mi 7

It’s unlikely that the announcement will bear any fruit for the upcoming Mi 7 flagship, which is set to go up for pre-orders later this month.

The phone will reportedly be the first in the Android ecosystem to come with a 3D facial recognition system. Though not entirely related, it’ll come with a 16 MP dual-camera setup with a f/1.7 aperture, 4K video recording, and 4-axis OIS, with the front camera also gaining 2X optical zoom.

Photography has become among the more important aspects of Smartphones recently, and the new in-house department could be a decisive move for Xiaomi.

Via GSMArena

    • It seems Pakistani market isn’t a priority for Xiaomi, India and other countries get early releases while we have to wait for so long, this is extremely disappointing.

      • Delays ki waja Smartlink hay, Xiaomi’s “official” distributor in Pakistan. India main Xiaomi khud handle karta hay sab kuch, no distributors acting as middlemen.

        • Phir Xiaomi ko he ye masla solve kerna pary ga agar woh Pakistani market ko dominate kerna chahtay hain, agar Pakistani market Xiaomi ki priority mein say aik hay.

    • The wait is gonna be a long one since Redmi Note 5 (Pro) isn’t released in Pakistan yet and the wait is going on for months! This is really frustrating.

    • Their source of inspiration is that they after poor sales in 2016 don’t give up and come back strong in 2017 and become no 1 in India no 2 in Indonesia beating apple in China (Apple is the Apple) and become 4th largest brand globally Mix series has it’s own original design and Mi series has also original design well up to Mi 6 .Mi 7 or 8 doesn’t look original from front ,back seems original making there own soc .Well they know the part where they sucks so bad there camera so they are doing the right .
      We already have seen huge improvement in camera with Mi 6x and Note 5 and Mix 2s.
      Oppo is biggest copy cat of iphone

  • Ltd feature videos

    Watch more at LTD