JS Bank is Pushing the Boundaries of What a Bank Can Do for Sports in Pakistan

JS Bank stands today as one of Pakistan’s fastest growing financial institutions with branches all across the country and in a very short span of time, they have started to challenge the existing banking norms in the country. Not just with their banking capabilities and services, but also how they go above what is expected from a bank.

JS bank is committed to push the boundaries of traditional banking and it aims to give back to the nation and its fellow citizens. The Bank has consistently stood shoulder to shoulder with various Pakistani individuals and entities who are broadening the horizons in the fields of art, literature and athletics both within and outside the country.

This commitment can be seen on the cricket field these days with JS Bank Title Sponsoring the Pakistan vs. Australia ODI Series currently being played in the UAE.

The ODI series, a holdover of the tour that started in October, encompasses a five ODIs, spanning from 22nd to 31st March. The series schedule includes matches in Sharjah, Abu Dhabi and Dubai.

The series is called JS Bank Cup, named after the main sponsors, and one must say it is an amazing initiative by JS Bank because while the sport is without a doubt the national pastime of Pakistan but since the terror attack in 2009, the stadiums in the country have been empty and the Pakistan Cricket Board has had to pay to relocate to the UAE.

The sponsorship by a financial institution like JS bank is a much-needed boost for the PCB’s coffers, helps boost the sport and lends brand recognition for the bank –a win-win-win!

This is an excellent initiative by the bank and we feel that more corporate entities should look towards the bank and learn a valuable lesson in business, reciprocity is a necessary tool that will not only help the company grow but also help boost the customers as well as the nation as a whole. As they say, straight down the ground for a massive six!

While the host nation, Pakistan has lost the series with two matches still to go, but it has been an amazing series with batting triumphant over the bowling, and Australia being the deserved winners. Even though the team has lost the series, it has been good exposure for some of the youngsters in the team and for others to make their say in a World Cup year.

Hopefully, the selectors will keep a close eye on all the players and select a team that will show a strong running in the World Cup. The board has been clear that they see this series as an audition for the final World Cup squad and it is safe to say that the whole series has not been a wash.

JS Bank has been vocal that they hope to see cricket grow and have said they aim to stand by and support the team in every way possible.

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