It’s quite unfortunate when you buy a $20 lipstick and the color doesn’t suit you, especially in countries like Pakistan where we rarely get any testers for high-end brands Huda beauty, MAC cosmetics, Anastasia Beverly Hills, Lancôme, etc. However, it looks like things are going to change.
Google is working on a new feature that will let you virtually try on make-up such as lipstick shades, glosses, eyeshades, highlighters, etc. virtually so that you can decide whether the particular product works for you or not.
The beauty blogging trend has soared in the past few years and nowadays beauty bloggers have more loyal subscribers than our celebrities, which is why most brands turn to these beauty bloggers while showcasing or debuting their new collections.
In most cases, these bloggers use YouTube as their main platform to share their reviews. This is where Google’s new AR beauty try on feature comes in.
AR Beauty Try On
This is not the first virtual makeup try on experience, we already have Sephora’s virtual artist, YouCam Makeup, GLAMLab and several others. However, unlike others, this feature lets you try on the same products being debuted or showcased in the YouTube tutorial you are watching. It is more of an AR ad campaign rather than a fun tool.
If you opt for the AR beauty try on option, the screen splits into two parts. The top part will play the tutorial and in the bottom part, you will be able to apply makeup on your face using your phone’s front camera.
This tool works with the help of machine learning and takes into account the facial features along with skin tone.
The AR tool is still in the initial phases of development, however, Google has already gotten in touch with famous makeup brands and has demoed the tool.
YouTube also put the tool out for trials and discovered that 30 percent of the users opted for the option while watching tutorials. Most of these users spent more than a minute while trying out virtual makeup collection being used in the video.
The implementation of the AR beauty tool does not depend on YouTube or Google, rather it will be the makeup brand’s call. MAC has signed on with Google and it looks like more brands will follow sooner or later.