Pakistan Cricket Board (PCB) and Pepsi today announced a one-year extension as principal partner of the Pakistan men’s national cricket team for all three formats. Pepsi has been sponsoring the Pakistan cricket team for over two decades now.
The partnership will run initially until 30th June 2021, during which period Pakistan will take on England in the upcoming Test and T20I series from 5th August. The team will then feature in the ICC Men’s T20 World Cup, home series against Zimbabwe and South Africa, and away series against South Africa, New Zealand, and Zimbabwe.
Easypaisa will be the associate partner of the Pakistan national cricket team for the upcoming tour of England.
Director – Marketing & Franchise, PepsiCo Pakistan, Saad Munawar Khan:
We are proud to continue our much-cherished journey with Pakistan cricket as the principal partner of the Pakistan men’s national cricket team. Pepsi, Pakistan cricket, and our passionate supporters are all part of one family and we are very excited to see our champion cricketers taking the field and making us proud with stellar performances.
PCB Director – Commercial, Babar Hamid, said, “Pepsi has been our valued partner since the 1990s, during which period we have shared great on-field memories and we look forward to that continuing over the next 12-months.
Earlier, there were reports that the beverage company decided not to renew its contract with the PCB following which the cricket team was to feature Shahid Afridi Foundation’s logo on the upcoming England tour.
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