With Pakistan’s biggest cricketing event Pakistan Super League (PSL) set to return on Wednesday, June 9, 2021, in Abu Dhabi, the Pakistan Cricket Board is collaborating with Facebook to bring the event to the global audience via the platform’s Paid Online Events.
The PSL is extremely popular not only in Pakistan but amongst the Pakistani diaspora and cricket fans across the world. The tournament features top cricket players from different nations which sparks a global interest in the event. This exciting partnership with Facebook allows global reach for the PSL, especially in non-traditional cricket markets, like never before.
PSL’s latest arrangement with Facebook will not only bring live action to fans globally for the 20 remaining matches of the PSL 6 but also help the PCB explore newer avenues for revenue generation.
Facebook Paid Online Events will help the Board monetize the matches by requiring fans to pay a nominal one-time sign-up fee to access the live broadcast. The broadcast can then be watched anytime.
The online events will be accessible globally except in the USA, Canada, Caribbean, United Kingdom, Australia, New Zealand, Sub Saharan Africa, the Middle East, Afghanistan, India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal, and the Maldives; where the PCB has existing rights agreements with international media partners.
Facebook’s sports partnerships team works closely with PCB, and other organizations in Pakistan to help them achieve their fan growth and engagement, as well as monetization goals using Facebook’s platform and products.
In addition to the introduction of Paid Online Events, Facebook is also working with PCB to build various on platform business opportunities and safety aspects for their players, and in March 2021 had hosted a training program for the Pakistan women’s national team to help them understand and unlock the value of online presence, along with the safety measures.