Live the Game, the official anthem of the ICC Men’s T20 World Cup 2021, composed by renowned Indian music director Amit Trivedi, was launched on Thursday, 23 September.
The campaign film featured ‘avatars’ of Virat Kohli, the India captain, West Indies skipper Kieron Pollard, Afghanistan’s ace spinner Rashid Khan and Australian all-rounder Glenn Maxwell.
The film showcased young fans transported to the exciting world of T20I cricket, playing with their favorite players, all to a peppy soundtrack that had the players grooving through the week.
🎵 Let the world know,
This is your show 🎵Come #LiveTheGame and groove to the #T20WorldCup anthem 💃🕺 pic.twitter.com/KKQTkxd3qw
— ICC (@ICC) September 23, 2021
The avatar animation featured a brand-new broadcast technology that blends both 3D and 2D effects – it involved a production team of over 40 people, including designers, modelers, matte painters, animators, lighters, and compositors.
“T20I cricket has proven time and time again that it can engage fans of all ages, and I’m excited to bring some fireworks to the stadiums in the UAE and for those watching all over the world,” said Pollard.
The ICC Men’s T20 World Cup 2021 will begin on 17 October in Oman and UAE, with the final to be played in Dubai on 14 November.
Maxwell can’t wait to get started. “The ICC Men’s T20 World Cup is going to be one of the toughest and most exciting on record,” he said. “There are so many teams that could take the trophy and every game will be like a final. We can’t wait to get started knowing the caliber of players we have.”
