YouTube has announced its End-of-Year List 2024, celebrating the platform’s most popular videos. The list is a reflection of moments that resonated with audiences across Pakistan, suggesting the nation’s diverse entertainment and information consumption patterns.
This year’s lists, spanning three categories – Top Trending Videos, Top Music Videos, and Top Creators – offer a glimpse into Pakistan’s digital landscape. In 2024, YouTube witnessed significant growth, with Pakistani creators uploading more content than ever. The total hours of content uploaded by local creators surged by 60% in the past year.
Top Trending Videos
Entertainment reigns supreme as always, with dramas and action-packed films topping the Top Trending Videos list. Local dramas like “Ishq Murshid,” “Jaan Nisar,” and “Kabhi Main Kabhi Tum” hold the top three spots, reaffirming Pakistan’s enduring love for storytelling. The allure of action-packed cinema is evident too in the popularity of South Indian action films, such as “Tiger Nageswara Rao” and Ram Pothineni’s “SKANDA.”
- Ishq Murshid – Episode 20 [𝐂𝐂] – 18 Feb 24
- Jaan Nisar Ep 01 – [Eng Sub] – 11th May 2024
- Kabhi Main Kabhi Tum – Episode 1 – 2 July 2024
- Tiger Nageswara Rao Full Hindi Dubbed Movie
- Akhara – Episode 1
- Abdullahpur Ka Devdas | Episode 1 |
- Ram Pothineni’s – SKANDA |
- चलती कार में खुनी आत्मा के बीच फसा दया | Best Of CID | Latest Episode 2024
- Mehrunisa V Lub U | Full Movie
- Rajab Butt Se Larai Ho Gai 😡 | Muneeb Ko Rescue Kar Liya 😱 | Face To Face With Rajab’s Family 🔥
Top Music Videos
The Top Music Videos category celebrates the unifying power of music, showcasing tracks that transcended language and connected audiences worldwide. This year’s list features a mix of global sensations and renowned local artists, reflecting music’s ability to build bridges between communities and nations.
This year’s top three songs, a Punjabi hit a Bollywood blockbuster, and a soulful Pakistani ballad, highlight the diverse range of musical tastes that unite people across borders.
- 90 – 90 Nabbe Nabbe – Gippy Grewal & Jasmine Sandlas | Sargun Mehta | Roopi Gill |
- Aaj Ki Raat | Stree 2 | Tamannaah Bhatia | Sachin-Jigar | Madhubanti | Divya | Amitabh
- BALO BATIYAN – Ali Zafar X Atta Ullah Khan Esakhelvi
- Tauba Tauba | Bad Newz | Vicky Kaushal | Triptii Dimri | Karan Aujla
- Teri Baaton Mein Aisa Uljha Jiya Shahid Kapoor, Kriti Sanon | Raghav, Tanishk, Asees
- Ve Haaniyaan – Official Video | Ravi Dubey & Sargun Mehta | Danny | Avvy Sra | Dreamiyata Music
- Tu Jo Mileya | Official Video | Juss x MixSingh
- LEHNGA : DILJIT DOSANJH | NEERU BAJWA
- Dhola Sanu Chorya Haai Kachi Sharab Wango | Assan Dhola Tenu Rakhya | Ali Haider Lone Wala
- Shubh – King Shit (Official Audio)
Top Creators
Channels such as Rajab’s Family, Anaya Eshal Family, Arshad Reels, and Dr. Imtiaz Ahmad showcase the different voices on YouTube, covering everything from daily family vlogging to lifestyle, healthcare, and educational content.
The platform also empowers creators to connect with audiences, build communities, and grow a business, with a 25% increase in creators earning over Rs. 10 million annually.
- Rajab’s Family
- Anaya Eshaal Family
- Arshad Reels
- UR · Cristiano
- Ducky Bhai
- Sistrology
- Chota Ali vlogs
- Dr. Imtiaz Ahmad
- Shirazi village vlogs
- Fatima Faisal
Farhan Qureshi, Google’s Country Director for Pakistan said:
With over 65% of watch time on Pakistani content coming from viewers outside the country, these creators are showing their ability to speak to a global audience. Looking ahead, we’re excited about the possibilities of AI to take their content creation to the next level, and build stronger connections with viewers.
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Love how you completely decided to omit the fact that the song Balo Batiyan was a Saraiki song, and not just a “soulful Pakistani ballad, highlight the diverse range of musical tastes that unite people across borders.”