Islamabad United, the most successful franchise in Pakistan Super League (PSL) history, has once again asserted its supremacy—this time in the digital sphere during the PSL 10 Draft Day. The franchise amassed an astonishing 25.56 million video views, leaving its competitors trailing and reaffirming its position as the league’s most influential and widely followed team.
Setting the Standard in Fan Engagement
Beyond just video views, Islamabad United has established itself as the undisputed leader in total engagement. With an overwhelming 1,861,091 engagements, the two-time PSL champions have proven that their fan base is not only extensive but also highly engaged and deeply invested.
Among its closest competitors:
- Peshawar Zalmi ranked second with 1,585,327 engagements.
- Lahore Qalandars lagged behind with 981,990 engagements.
This commanding digital presence reflects Islamabad United’s ability to connect with fans beyond the cricket field. Through strategic digital campaigns, interactive content, and exclusive behind-the-scenes footage, the franchise continues to set the benchmark for fan engagement, proving that its dominance isn’t just limited to on-field success.
The Most Active Franchise on Social Media
Success on social media isn’t just about numbers—it’s about consistency, strategy, and execution. Islamabad United leads in this aspect as well, producing 57 posts during the draft week—the highest among all PSL franchises.
Their competitors posted significantly fewer updates:
- Karachi Kings followed with 42 posts.
- Peshawar Zalmi managed 39 posts.
This proactive digital strategy, combined with high-quality and engaging content, has cemented Islamabad United’s position as the most interactive and visible franchise in PSL.
PSL Draft Week Digital Performance Comparison
| Rank | Team | Video Views (Millions) | Total Engagement | Total Posts |
|---|---|---|---|---|
| 1 | Islamabad United | 25.56M | 1,861,091 | 57 |
| 2 | Peshawar Zalmi | 7.41M | 1,585,327 | 39 |
| 3 | Lahore Qalandars | 9.36M | 981,990 | 32 |
| 4 | Karachi Kings | 1.92M | 671,618 | 42 |
| 5 | Multan Sultans | 9.37M | 594,170 | 29 |
| 6 | Quetta Gladiators | 1.27M | 307,653 | 28 |
Islamabad United’s dominance in fan engagement mirrors its on-field success, holding the record for most PSL titles. With three championships to their name, the franchise has consistently set high standards on the field.
Now, by leading the digital landscape, they have reinforced their brand as the most influential and forward-thinking team in the league.
Unmatched Instagram Engagement
With an impressive 17.64% per-post engagement rate—the highest among all PSL franchises on Instagram—Islamabad United has established itself as Pakistan’s premier cricket brand in the digital space.
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