The electric vehicle (EV) landscape in Pakistan is heating up. The DongFeng Box, originally introduced in China, recently made its way to Pakistan under the banner of Chawla Group, which claims official distribution rights. Now, GuGo Motors has entered the fray, undercuting the EV with its own version, branded as the GuGo Box, and aggressively cutting prices across all variants just two months after the debut.
GuGo Motors has reduced the prices of its three EV variants—E1, E2, and E3—by Rs. 1,050,000 each. This move not only makes the GuGo Box more attractive but also significantly undercuts the pricing offered by its competitor. Here’s a breakdown of the updated rates:
| Variant | Old Price (PKR) | New Price (PKR) | Price Reduction (PKR) |
|---|---|---|---|
| Box E1 Eco | 6,700,000 | 5,650,000 | 1,050,000 |
| Box E2 Plus | 7,300,000 | 6,250,000 | 1,050,000 |
| Box E3 Premium | 7,700,000 | 6,650,000 | 1,050,000 |
The company notes that these prices are valid for a limited stock. Bookings are open with a partial payment of Rs. 500,000, and deliveries are expected within April.
The GuGo Box is available in three variants, each tailored for different user needs. All models are equipped with a front-mounted permanent magnet motor producing 70kW of peak power. Key performance figures include:
Exterior Details
Visually, the GuGo Box stands out with frameless doors and hidden powered handles. Other highlights include:
The car is available in white, silver, and black—offered in both single-tone and dual-tone options.
Inside, the cabin offers a white and black theme with a range of comfort features:
GuGo Box does not compromise on safety, offering an impressive list of features as standard:
With a strong blend of pricing, features, and after-sales assurances, GuGo Motors has taken an aggressive stance in the Pakistani EV market. Whether this undercut strategy will challenge DongFeng’s official offering remains to be seen—but for now, GuGo has certainly sparked interest among budget-conscious EV enthusiasts.