The Pakistan Football Federation’s (PFF) new leadership under Mohsen Gilani has earned praise from many quarters for attempting to undo years of damage, but its latest move of introducing a new logo, has fallen flat with fans.
The redesigned emblem, formally approved by all 13 members of the federation’s Executive Committee, was unveiled as a symbol of “Pakistan’s culture, heritage, and future ambitions.”
Explaining the decision, Gilani said the previous PFF logo no longer reflected the nation’s prestige or footballing aspirations. “Our current logo does not represent the spirit, culture, or global image of Pakistan. There is a strong need for a visual identity that speaks to both our legacy and our future ambitions,” he remarked.
The PFF also emphasized that the logo change aligns with sponsor expectations, with commercial partners seeking a modern, globally relevant identity. Officials framed the move as part of a broader mission to revitalize football in Pakistan and restore its international presence.
After hefty promises and lofty statements, the PFF presented the following logo:
The reaction has been overwhelmingly negative. Fans on social media largely expressed disappointment over the new PFF logo, calling the design uninspired and emotionally detached. Many argued that the federation should prioritize long‑term development such as improved infrastructure, stronger domestic competitions, and clear player pathways, over cosmetic rebranding.
The backlash underscores the challenge facing the federation as it seeks to regain trust and build momentum. While the new crest will appear on kits and promotional material, many supporters believe it will take far more than a logo to signal real change.
Questions are already being raised about the new management, with critics arguing that the ills of previous years still plague the game. Progress off the field has been slow, and performances on the pitch haven’t won new fans either. More thoughtful, football‑first decisions could shift the narrative, but if an underwhelming logo is the headline act, supporters may brace for another rude awakening.
For now, the emblem stands as a symbol of intent from Gilani’s administration; whether it amounts to meaningful reform remains to be seen.
pff will contribute to the thuda technology.
Pff 😆 🤣 😂 they couldn’t even get a better name.
Plus it’s under funded and won’t help. Our grass root Level is incapable
i mean the bottom of the shield isn’t aligned with the top part. why not have a competition for free-ish promotion
I think its all right. There shouldn’t be any fuss over it when they haven’t messed it up. Could it have been better? Surely but let it be as it is. We’ve seen how other brands/organizations have messed up their logos while this is totally fine.
When PFF reaches new high and becomes a big independent institution in 15-20 years only then should they go for a new modern professional logo based on suggestions from a consultant, consultants who obviously charge millions of dollars for it which we don’t have right now.