2025 has seen its fair share of surprises in the sporting landscape, but few could have predicted what AC Milan recently did.
The Italian football giants took social media by surprise after featuring a Pashto song in one of their latest TikTok videos — a move that has delighted fans across Pakistan and Afghanistan, sparking a wave of excitement online.
The short clip, shared on Milan’s official TikTok account, shows Victor Eletu walking through a training ground, synced to a highly memeable English song layered with an identifiable Pashto beat and accent, featuring a heavy dose of auto-tune. Fans familiar with meme culture will instantly recognize the viral track: “Excuse me darling, you are looking so smart.”
Within hours, the video racked up 1.6 million views, with South Asian fans flooding the comments section with messages of pride and disbelief.
This isn’t the first time a major football club has tapped into South Asian music for social content, but for Pashto fans — often underrepresented in global pop culture — this marks a special moment of recognition.
AC Milan, one of the most successful clubs in world football with seven UEFA Champions League titles, has a passionate following in Pakistan and across the globe. So don’t be surprised if local fan pages begin remixing the original TikTok clip, pairing it with famous Pashto tracks as tributes to Milan legends like Paolo Maldini and Zlatan Ibrahimović.
