Competition Commission of Pakistan (CCP) has initiated action against fifteen beverage manufacturers for disseminating, prima facie, false and misleading information through their product packaging.
The initial scrutiny revealed that these manufacturers prominently display images of multiple fruits, vegetables and medicinal plants on their packaging, creating the impression that the products are purely extracted from the pictured ingredients or contain their pulps, pastes or natural flavours.
The Commission noticed with great concern the differences between the packaging of same product sold in Pakistan and exported for sale in the international markets. Similarly, variations are observed in the pictured ingredients and description of ingredients on the same label. Notably, two well-known manufacturers have omitted similar fruit graphics on products intended for international markets, indicating a deliberate attempt to mislead Pakistani consumers.
Such misrepresentations mislead consumers about the true nature and nutritional value of the products, especially when these claims are not substantiated. The use of unfounded ingredients’ pictures on the product packaging falls under the domain of deceptive marketing practices in the light of Section 10 of the Competition Act, 2010.
Competition Commission of Pakistan accordingly requires the manufacturers to have uniformity in the packaging of their products for local as well as international markets with minor variations to meet the specific labelling requirements of the foreign jurisdictions in order to maintain consistency and avoid double standards. It is imperative that any imagery or descriptions used on product packaging accurately reflect the product’s true content.
The Commission urges the consumers to exercise due care and caution and not to casually rely on appealing visuals, such as pictures of fruits, when purchasing their beverages. They are further encouraged to report any instances of false and/or misleading information on packaging to the Commission.
The CCP remains committed to promoting fair competition and protecting consumers from anti-competitive practices.
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Without brand names, this is nothing but a waste of time.
CCP got bribed by coca cola and it banned all local manufacturers like sufi cola, gourmet cola and cola next Shane on zionist CCP shahbaz sharref
I think, till today CCP was sleeping. This false label information is misleading the people since ages. For Allah sake 🙏, Make Halal your salaries and work according to your responsibilities by doing your Duty and save the Pakistani. With apologies.
Nothing is in order here. Nothing.
Everything is not even ‘# 2’ , not even ‘# 3’ but below that. And there is no control.
It’s better not to write if don’t have courage to mention name of culprits. One that has different logos in local and international market is Jam-e-Sheren. Which are others 🤔
These brands are possibly all made in pakistan brands. Action against them will pave road for Jewish products to monopolize
yes, Its true as in pakistan jewish products are being boycotted. So they do want to create a drama.
Ruafza was analysed decades back by US Food Drug Adm and results were published
Water . Sugar, Edible Color and Essence.
Nutrition Value: 0