FMCG Archives

PTC to Establish First BPO Hub in Pakistan to Facilitate International Distributors

Pakistan Tobacco Company (PTC) has announced tentative plans to set up a Business Process Outsourcing (BPO) hub in Pakistan. The… Read More

For the majority of the year, the world has faced the catastrophic consequences of the biggest pandemic in the modern… Read More

As it turns out, staying at home is not making people any happier. The work from home culture, which used… Read More

Careem and Unilever Pakistan have entered into a strategic partnership where Careem has agreed to provide an app based solution… Read More

At the world’s most presitigous creativity and advertising awards festival – Cannes Lions – BBDO Pakistan were awarded two trophies… Read More

Khaadi, the country’s leading fashion retail brand announced the opening of its first store in Scotland becoming the first Pakistani… Read More

Khaadi, Pakistan’s premier fast fashion and lifestyle brand unveiled its limited edition, unstitched luxury lawn at the opening of its… Read More

Shell Pakistan is surely on a roll these days. Its out-of-home (OOH) marketing campaign continues to put it on the… Read More

Shell Pakistan, the leader in fuel and lubricant products in the industry, needs no introduction. As part of its upcoming… Read More

Engro Corp has appointed Bond Advertising as its advertising agency following a review. “After an extensive exercise, Engro Corp is… Read More

“Perfume is the most intense form of memory.” – Jean Paul Guerlain When people think of perfumes and fragrance in… Read More