Advertising & Marketing News

TV Viewers More in Rural Areas than Urban

The rural television audience in Pakistan has overtaken the urban audience, a fact that advertisers and communicators must not overlook… Read More

Our cricketing heroes are back from England after lifting the Worldcup in T20 format. As expected these heroes are going… Read More

In response to Ufone’s advert, Zong responded back forcefully, but wisely. Though we had a perception that Zong may not… Read More

We know that telcos have been advertising aggressively by hitting competitors’ products and services. In very recent example, Ufone did… Read More

Guest Post by Farhan Janjua With everyday emerging creative web startups in Pakistan, the entrepreneurs are bringing in new techniques… Read More

After a severe decline, at last recovery signs are sensed in the advertising world. We have seen, right sizing, dismissals… Read More

Marketing and Brand Managers are top paid employees, while Telecom Engineers stand 7th in term of salaries in Pakistan said… Read More

We have over 20 billion Rs (all below figures are in Pakistan Rupees) annual business of advertising in Pakistan –… Read More

“Another CV was recommended to the Creative Director for appointment, although the department was already full; ultimately the CV was… Read More

Guest Post by Abid Naseem – SMS ABID to 32532 to get his business card. In Pakistan, total number of… Read More

I am not an advertising guy, but I was not impressed by UBL ad published in today’s ‘Daily Express’ that… Read More

We have discussed various mediums of advertising showing slow trends in Pakistan. Today, I will focus specifically on outdoor media;… Read More