While the entire country sleeps, there is one organization which is one their toes at this early morning and trying to revamp their brand image. As we speak, the Brand Team including Vice President Marketing, Mobilink, is in Karachi, most likely to replace their old advertising agency Satche & Satche because of their poor performance and hire JWT as their permanent agency who have recently done the new JAZZ advertisement as starter.
A rumor also has circulated around that the youth brand of Mobilink ‘JAZZ OCTANE’ will be re-launched in the coming days. Apparently the concept, content and strategy are all prepared; they just need a final go-ahead from the Mobilink Senior Management to launch the product.
The scope and orientation of this high level meeting at JWT office Karachi depicts this expected re-branding (or maybe a new package) to be launched soon.
More news to come shortly