Industry is all Abuzz with 3G

Major milestone in reaching 3G landmark was achieved last week when Mr. Yousaf Raza Gillani, Prime Minister of Pakistan, nodded for a green signal on 3G policy. Though there are plenty of procedures left before we actually see a live 3G network in the country, but finally it now appears that 3G will indeed surface in Pakistan in less than a year, or say 18 months at most.

Cellular companies, which in the past seemed reluctant to embrace third generation technology, have at once come into hard play to look bolder and more desperate than others to get 3G license. Which is of course natural for them to pretend to be stronger, in a situation when post 3G era will give 3 operators a fresh start regardless of their current subscriber count, while remaining 2 will have to fight for their existence in the long run.

During my talks with operators, all of them were super confident about putting every possible effort to snatch a license to start 3G operations at earliest, however, deep in their thoughts one could sense the reservations. They knew that at most three of them will be able to experience the luxury of 3G, while the other two will have face uncontrollable sorrow plus a route to exit door down the line.

I can tell you that cellular companies didn’t like this 3G policy approval, regardless of what they say before press. Just imagine a market with 108 million customers with established networks, no further capex, rollouts – it was almost fun for cellular companies to sit still and earn the lavish livings out of it.

But this has to change now. For those who want to earn 3G will have to invest at least US 700 million dollars up to US 1.2 billion dollars (license fee plus infrastructure cost), while others will have to become InstaPhone and Paktel of new era. So one thing is clear, they will have to abandon the luxury of sitting still. The time to play their best cards to keep their businesses on the roll has come.

One can argue that celcos can make more money with 3G enabled networks, which seems attainable, but industry estimates suggest that at most 10 million customers out of 110 million will opt for 3G services. I am told that mobile operators are unable to see immediate viability in the plan, but as said above, do or die situation has come.

Market experts opine that merger possibilities will be on the rise in coming weeks and months. They say that they can sensed the demand and probably this is the best time to consolidate to become a team to invest and harvest equally and evenly. Having said this, they rule out any immediate outcome as stock values are on the decline to hit ever low level.

Other experts wanted not to comment on the situation. They probably want to wait for Etisalat to react on the decision, which has an agreement with Government of Pakistan to not to auction new licenses till March 2013.

A segment of market believes that government of Pakistan will with-hold the license fee after auction, and will not allow operators to start operations before this agreed date of March 2013 with Etisalat. Though I haven’t seen policy myself, so I can’t determine how government will conduct the auction and remaining process, but if agreement will Etisalat is indeed in place then things can go shaky.

Etisalat will probably go to court, given GoP is unable to convince them and they aren’t happy with the auction, which will buy government some more time, until March 2013 will come and everything will settle down.

Clearly government wants to make money out of this, this 3G policy approval has further confirmed that they want it quick – because the future of current government is getting uncertain with every passing day. So no matter what happens, one thing is sure: 3G bidding is going to happen soon, but when can you experience a 3G network still remains a question mark.

Let’s wait for the time to see how this whole thing unrolls.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK


  • a khan

    actually those who lose 3G auction will be true winners in long run. couple of years down, 4G/LTE will be up for auction – at that time those who have burnt money in 3G license and network will be less strong to bid for 4G and the ones left behind now will have more cash to do so. We already know 3G is a lose-lose around the world and 4G is real money maker because of data speeds required by today’s applications.

  • Fakhre alam

    The problem is most of ppl own 3G phones so thats y 3G is a better choice.

    • waqas

      With in one year those who have 3G phone will be replacing it with 4G (LTE).

  • Qazzafi

    Well real 4G hasn’t been out there even in US and UK still going for 4G auction so i don’t think so one should have wait for 4G or skip 3g.

    I reckon we should move to 3G by now!

  • Ali Asghar

    I think we have to move forward step by step..first step is 3G for sure, Given the kind of government we have, if we look for 4G it’ll take another 5 or more years to get..I have also heared that once you have a 3G, you don’t have to invest much to achieve 4G license, keep em coming whatever it is, always remember something is better than nothing, if we look for 4G, we’ll loose 3G, atleast Pakistan will be up amongst other countries once we have a 3G!!!

  • Hassan00107

    3g option is better. Many people can afford 3g charges and 3g handset prices 4g handset is not affordable for every one 4g handset is not down from Rs.40000 so how you can say go for 4g and do you have own 4g handset??? how many people you know around you who have 4g handset??? Many people using 3g mobile without 3g connection so why opreatar waste their money on 4g license

  • Ayman

    It is Great Prospect

  • Stone

    Yaaaawwwwnnnn!!! Wake me up when you have 3G or whatever G the government has approved!!

  • Ab!

    I think this time isn’t good for 3g licence auction. should wait for the next government.
    Because Its never be launch before March 2013.

  • hellodrsoul

    3G is still viable by the side of 4G. They are going to earn more via 3G, and ll eventually opt for 4G more quickly than the 3G losers. I doubt 3G non holders ll survive till the arrival of 4G.

  • I hope all current Pakistani operators fail to get 3G :P so we can get some new mobile networks outside Pakistan. Vodafone <3

  • Zeeshan Anwar

    With average ARPU level of US 2.66 it is very hard for the companies to bear such a high cost of 3G license & infrastructure. Keeping in view the current economical situation Govt, should not take it to accumulate money to improve there financial conditions rather the aim should be realistic up gradation of the services. Telecom companies are already facing a tough competition to improve there earnings. This huge amount will be a real burden on operators & might end in the mergers of companies or even selling options to current or some new operator.

  • Imran Shah

    2010: propakistani says 3g will be up next year….2011: 18 months to go………..2025: Mobilink aNnounces 3g sometime next year

    • Arsalan

      lolz