UBL OMNI Shortlisted For GSMA Global Mobile Awards 2012

img_ubl-omni-337c212768Omni, a United Bank Limited’s Branchless Banking Services, has been shortlisted for GSMA Global Mobile Awards 2012 to be held in Barcelona from February 28, 2012.

UBL Omni has been shortlisted in following two categories:

  • Best Product, Initiative or Service for Underserved Segments
  • Best Use of Mobile in Emergency or Humanitarian Situations

The bank claimed to have offered transparent and efficient Cash Disbursement Service to government of Pakistan, UNDP (United Nations Development Fund) and WFP (World Food Program), after the 2009 Internal Displacement Persons (IDPs) Crisis and 2010’s destructed Flood Crisis.

Omni has established itself as second largest branchless banking services and network after Telenor’s Easypaisa.

Launched in April 2010, UBL Omni has established more than 5,000 agents, countrywide and disbursed payments to around 2 million recipients.

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Omni has marked an edge over Easypaisa as it is first established G2P Payments Services in Pakistan. It is one of the largest Branchless Banking cash disbursement initiatives to date and has proved to be a quick and transparent mechanism for the way cash disbursements are made by the Government of Pakistan and non-profit organizations.

UBL Omni’s efforts have been recognized at a global level with nominations for the 17th GSMA Global Mobile Awards 2012, which is considered an Oscar of telecom world.

Omni is contesting with different companies on category 4a including

  • Grameenphone Ltd. and University of Oslo for "Reaching the Unreachable through ICT"
  • Milvik for Bima mobile life insurance
  • Safaricom for Grundfos
  • ToughStuff for Solar Solutions for Off-Grid Charging
  • Webaroo Technologies for GupShup
  • Besides it is contesting with different companies on category
  • Flowminder.org for Rapid Population Movement Analysis using Cellphone Data for Improving Efficiency of Humanitarian Relief
  • MoreMagic and Voilà for T-Cash following the Haitian earthquake
  • NTT DOCOMO for Recovery from Great East Japan Earthquake and New Disaster Preparedness Measures
  • Smart Communications, Inc. (Smart) for the Strengthening Disaster Preparedness of Southern Leyte through SMS technology

There are eight categories and 23 sub-categories, for which 600 entries were submitted. 158 organizations were shortlisted out of 600 entries from across the world and from across the mobile eco-system, making it a significant achievement for UBL Omni to be part of it.

Telenor Pakistan earlier in 2011 entered the race of the Global Mobile Awards 2011 with its product Easypaisa. It was shortlisted in two different categories but failed to secure any award despite marvelous recognized performance and reputation in the global media.


  • imkhalid

    @ Aamir Atta

    Pakistan Air Force To Come Up With Desi iPad
    http://www.techgadgetsweb.com/7537/pakistan-air-force-desi-ipad

    is this true ???

  • Dear admin,
    me telenor easypaisa retailor hun
    Easypaisa ki kafi traction daily huti hain mera kam bahut acha hy cause trasaction or receiption bahut easy hy compare tu ubl omni aur sab se ba’ra faida easypaisa account deposit k lia bank nai jana perta jo b telenor load deney ata hy easypaisa account b ussi se recharge kara lete hun atna easy system hy hy teneor ka
    Kia pher b umbl onmi easypaisa ka muqabla ker sakey ge?

    • waqas

      jasa nadra khatam vasa he easy paisa be khatam ho gaia ha easipaisa ka sirf masig att ha our omni man payy bill ke rased aour mesige ha our omni main send mony receve mony ka rate sab sa kam ha easipaisa account withdrow ka chargess han omni free ha omni account k ATM card ha

  • NADRA esahulat has Pakistan’s Largest network and their profit margin is higher than any other service provider

  • I like omni services

  • waqas

    UBL omni zindabad

  • Pir

    I have tried Omni and it is pathetic as compared to easy paisa

  • Ubl ka omni Dukan buht faida mand hai. Is ka sara kam pese bhejna nikalna bill etc tamam aik applctn me aur buht esy hain.